Presentation – How airlines can segment customers and target niche markets through social media

Today, I delivered a speech in London, at the Travel Distribution Summit by EyeforTravel, on how airlines can drive better results on social media by keeping their focus on specific groups of travelers, rather than blanket-marketing to all of them.

The two key points I raised were:

  1. Airlines need to dissect their customers on social media, just like they do on their CRM, to be able to better target them and drive more efficient results. Remember my Cult Relationship Management presentation?
  2. Airlines also need to decide which social media platform should be driving specific business goals – like Twitter for customer service, versus Facebook for new route launch awareness. I shared some statistics from the recently released monthly Airline Twitter report too.

Below is the actual presentation done in Prezi (click here if you can’t see it). I’d love your comments and feedback!

Enhanced by Zemanta

Leave a Comment

Sustainable Aviation Fuels Powerlist 2023

No, thanks