The evolving traveler lifecycle, and how airlines are engaging customers through the journey #smtravel11

Last week in Amsterdam, in addition to hosting the annual SimpliFlying Awards, I delivered a presentation on how the traveler lifecycle is evolving and how airlines and airports around the world are engaging travelers before, during and after travel.

I’m sharing here the presentation, with examples of how SAS Scandinavian gets their frequent fliers to start dreaming, how jetBlue helps plan and validate trip plans and how Estonian Air empowers travelers to share memories of their trips on Facebook. Enjoy!

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