10. Social seating: Have you read about the Malaysian Airline initiative that led the airline to create a much talked about Facebook booking engine that allowed people to sit with their friends on the airline’s flights?
9. Airports in social media: In the ninth place we have a Top 10 case-pack, an initiative helmed by our Senior Innovation Officer Shubhodeep Pal, on how airports have driven engagement trough social media.
8. Blockbuster social initiative: Next, in 8th place we find one, if not the, most successful social media campaigns of 2011, the AA Advantage “mystery miles” campaign that hit the headlines in February by achieving an 84 fold growth of its Facebook fans in 54 hours.
7. Airline Twitter initiatives: In the seventh place we find another Top 10, this time focusing on the use airlines made of Twitter, one of the fastest growing social networks of the year.
6. Social media ROI: The second half of our roundup us opened by keynote presentation made by our CEO Shashank Nigam at the Social Media Travel Summit earlier this year. The keynote focuses on a much talked about and little understood topic, the ROI of social media.
5. In fifth place is one of our most popular infographics, focusing on the resources that airlines dedicate to social media.
4. Airline Facebook initiatives: Our Top 10 case-packs have been one of the most viewed resources on our website and in the fourth place of this roundup we find another one illustrating the best examples of Facebook contests run by airlines.
3. 6X Model of Airline Branding: In third place we present a long standing favorite of our readers, the Airline Branding Whitepaper. This much praised paper was written by our CEO Shashank Nigam back in 2008. Yes, light years away in social media time, and was also selected and re-published by Brandchannel.com in the summer of the same year. Three years later it is still extremely relevant and, as this roundup shows, one of the most visited pages of our website.
2. Future of loyalty programs is social: In the second place comes one of our best infographic to date, highlighting the social future of loyalty programs and the new tendencies of the connected frequent flyers.
1. A380s and sales problems: In the first position, we have an article that was the most read in 2011, even though it was actually written in August 2009. We are talking, of course, of our famous piece on the Singapore Airlines’ A380 Suites and the sales problems that followed their introduction.
That said, if you have read this far you clearly have an interest in us. Similarly, we too are interested in our readers. We’d love you to use the comment box below to tell us what you would like to see (or not see) on SimpliFlying in 2012.
Thanks for reading SimpliFlying! Have a great New Year and here’s wishing you a fantastic 2012!
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