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In the recent past, there have been numerous studies done on how airlines drive ancillary revenues. But not much has been discussed about how airports generate non-aeronautical revenues – that is, money not paid by the airlines to the airport. Retail sales make up a large proportion of non-aeronautical revenues, and now some interesting numbers have come out of Changi Airport (yes, the airport with butterflies!), on shopping behavior at airports.
Airport shopping – a box of chocolates!
Nothing sells more than chocolate at Changi Airport! In 2010, 4.5 million boxes were sold – that’s more than one box per resident in Singapore! Most purchases were made by Americans, followed by Indians, Japanese and Indonesians. Now that can come in handy if you’re trying to design your airport retail-mix catered to mostly Asian travelers – get lots of chocolate shops!
Traditional Asian gifts, such as Tiger Balm, Nonya dumplings and Kueh Lapis cakes also proved popular.
Enjoy the infographic!
(Click here to zoom in)
