"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Rewind] Top 30 Airline Social Media Case-Studies Featured on SimpliFlying in 2012
![[Rewind] Top 30 Airline Social Media Case-Studies Featured on SimpliFlying in 2012](http://simpliflying.com/wp-content/uploads/2012/12/share-your-food-schiphol1.jpeg?dbce70)
It’s that time of year again. An exhilarating year makes way for the next. A journey ends, only for a newer, re-invigorated one to begin. As the holiday season blossoms and the year comes to an end, both companies and individuals start their customary review of their year and make plans to make an even …. continue reading →
SimpliFlying in The News – December 2012
December is officially ending and a new year is beginning. At SimpliFlying, we wrapped up the year with four key trends identified to shape the Airport industry in 2013. This went on to be featured in Airport Business and Airport World. On the same side of the fence, United and Continental have come a long …. continue reading →
Nine marketing tips for airlines and airports planning to surprise and wow travelers this holiday season
In the last 24 hours, I’ve received over 30 emails and tweets from airlines sharing their latest surprise campaigns for holiday travelers. In fact, last year, Toronto Pearson Airport surprised me by singing Christmas carols for me, just before I boarded my flight to Vancouver. We even released a Top 10 case-pack that showcased what we called “wow” …. continue reading →
Online with Shashank Nigam (Featured in Routes News)
Editor’s Note: This interview article featuring CEO of SimpliFlying, Shashank Nigam, was published in Routes News (November/ December Issue). For a soft copy of the original article, please see here. ONLINE WITH: Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence. Is …. continue reading →
KLM’s Happy Holidays flight brings back happy memories of KLM Surprise and ushers in Christmas cheer
Last year, we released a Top 10 case-pack that showcased what we called “wow” campaigns by airlines during the holiday season. These highlighted the importance of brand associations and how some airlines had attempted to delight their passengers, and win their loyalty and goodwill, during the holiday season through innovative surprises. Recently, KLM, an airline well-known …. continue reading →
The December Edition of the Airline Marketing Benchmark Report is here: 15 fresh case-studies from Lufthansa, JetBlue, Delta Air Lines, JAL and more!
Everyone, not least of all airlines, is coming to terms with the fact that the world might not, happily enough, end this year. Indeed, as the holiday seasons draws closer and envelops everyone in its warmth, airlines are keener than ever to delight their customers. Attractive and innovative campaigns are being launched to promote the …. continue reading →
The Road Ahead for Airports and Social Media in 2013: real-time customer service, non-aeronautical revenues keys to success
2013 is just around the corner. Airport Management teams are now past the development stages and approvals of 2013 marketing plans and budgets. Where will customer engagement strategy and social media fit in next year? In September 2012, SimpliFlying surveyed 55 of the most “digital” airports across the globe to gain a better understanding of how they …. continue reading →
A New Era in Airline Loyalty (Featured in Loyalty360)
Editor’s Note: This article was featured in Loyalty Management Magazine by Loyalty360 (July- September Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. For a soft copy of the original article, please see here. There’s a fundamental shift underway. Whereas traditional airline loyalty programs were essentially intended to reward those already loyal—by dint of them being frequent flyers for …. continue reading →
Thai Airways surprises travelers on Loy Krathong with lotuses, inspired by KLM Surprises
Last week, I floated a large candle-lit lotus in the Chao Praya river in Bangkok, courtesy of the Dusit Thani hotel. It was the Loy Krathong festival, one of the two major Thai festivals, in which hundreds of lotuses float down the river, and thousands of lanterns are released. While the traffic jams in Bangkok …. continue reading →
‘Social’ Security (Featured in Low Cost & Regional Airline Business)
Since it was first published in September 2012, the SimpliFlying Airline Social Media Outlook 2012 has been gaining a lot of attention. The survey statistics have been shared extensively on Twitter. Most recently, Low Cost & Regional Airline Business magazine has run a three-page feature on our survey report and we are very happy to share …. continue reading →