Blog 
Social media has been a great enabler of conversations that contributes to an airline’s customer service and crisis management functions, as well as its branding.
One potential aspect that has been tapped, but not quite fully explored, is the ability to generate ancillary revenues from today’s Connected Traveler. We have seen KLM, airBaltic and Malaysia Airlines developing social booking and social seating as their latest, cutting-edge ancillary products. Estonian Air’s AirScore incorporated elements of gamification to tap into potential ancillary revenues by customers and non-customers; Delta partnered with group-buying site Living Social and so on. The list does not end there. By choosing the right social media platforms,there are windows of revenue opportunities in The Connected Traveler Lifecycle that airlines can jump in on.
Today, SimpliFlying is launching our Ancillary Revenues MasterClass for airlines who are looking to take their social media strategy to a whole new level by incorporating ancillary revenues as well.
A unique curriculum that comprises over 20 case studies and high-level discussions, this Ancillary Revenues MasterClass will also take airline executives through advanced techniques including reverse auctions, social loyalty and ROI measurements.
Download the brochure here or contact us to find out more at masterclass@simpliflying.com.