Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

Our Clients

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29 '12 Aug

New MasterClass from SimpliFlying: Driving Ancillary Revenues from the Connected Traveler

by // August 29, 2012 // 0 responses
New MasterClass from SimpliFlying: Driving Ancillary Revenues from the Connected Traveler
Social media has been a great enabler of conversations that contributes to an airline’s customer service and crisis management functions, as well as its branding.

One potential aspect that has been tapped, but not quite fully explored, is the ability to generate ancillary revenues from today’s Connected Traveler. We have seen KLM, airBaltic and Malaysia Airlines developing social booking and social seating as their latest, cutting-edge ancillary products. Estonian Air’s AirScore incorporated elements of gamification to tap into potential ancillary revenues by customers and non-customers; Delta partnered with group-buying site Living Social and so on. The list does not end there. By choosing the right social media platforms,there are windows of revenue opportunities in The Connected Traveler Lifecycle that airlines can jump in on.

Today, SimpliFlying is launching our Ancillary Revenues MasterClass for airlines who are looking to take their social media strategy to a whole new level by incorporating ancillary revenues as well.

A unique curriculum that comprises over 20 case studies and high-level discussions, this Ancillary Revenues MasterClass will also take airline executives through advanced techniques including reverse auctions, social loyalty and ROI measurements.

Download the brochure here or contact us to find out more at masterclass@simpliflying.com.

Image Courtesy: Planeweighs

SimpliFlying

SimpliFlying

At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com
SimpliFlying

@simpliflying

SimpliFlying
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