One of my best received speeches this week was the one I delivered at the Low Cost Airlines World Asia Pacific at Singapore last week. Previously, we’ve spent quite a bit of time talking about the changing face of loyalty as social media takes root in the minds of customers. Late last year, we even did a three-part special series (download pdf) on LCCs and loyalty. The first part offered five compelling reasons to start thinking about loyalty. The second part provided three easy ways to track loyal customers. And the final part offered five nearly no-cost solutions to drive loyalty.
In this presentation, I presented a culmination of our thoughts on this issue and presented the thesis that light-weight loyalty programs based on social advocacy bear immense opportunities for low-cost carriers. Since many of those attending the speech asked for the presentation, here it is. Enjoy!
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