Episode 4 of Simpliflying Podcasts: Exclusive insights into the world of airline loyalty & Interview with Gabi Kool, the CEO of Baltic Miles

In this fourth episode of our SimpliFlying Podcasts we take a closer look at the world of loyalty, starting with an in-depth discussion about the current state of the loyalty industry and then moving on to an interesting interview with Gabi Kool, CEO of Baltic Miles.

As usual the first, insights part of the podcast is free and it also contains a snippet of the interview with Gabi while the full interview with the industry expert – in this instance, Gabi Kool – comes at a price of only USD 19.

You can listen to the free version below in which Shashank Nigam, the CEO of SimpliFlying and Marco Serusi, our Community Engagement Executive, discuss and dissect the state of the loyalty industry. Alternatively,subscribe to it on our iTunes channel:

Note: The HTML5 player above should work with most modern browsers including those in mobile devices such as the iPad and iPhone. However, if you’re having trouble playing the file, please use the flash player here.

 

Interview with Gabi Kool, CEO of Baltic Miles

In the interview we touch upon several key areas of the loyalty industry, prodding Gabi into giving us some juicy details about his company, the future of loyalty, the role of social media and more. Furthermore, thanks to Gabi’s background in the world of Hotel loyalty we also discover a some interesting lessons that the airline industry could learn from hotels.

Here are some major points touched upon in the podcast:

  • Beyond loyalty, Shashank Nigam introduces the concept of “affinity” (05:45)
  • How Baltic Miles has evolved over the past year (13:40)
  • Gabi Kool’s take on how the loyalty industry has evolved (14:20)
  • The development of Baltic Miles’ business model (16:00)
  • What could aviation learn from the Hotel Loyalty? (23:50)
  • Social loyalty programs and their integration with traditional loyalty ( 26:10)
  • A future of consolidation in the Loyalty Industry (31:40)

Get the podcast by simply clicking the button below:

(Clicking on the link above will take you to Paypal where you can securely make your one-time purchase of $19. Please do not hesitate to contact us at podcasts@simpliflying.com if you face any difficulties in making the purchase.)

Marco Serusi

Marco Serusi

Senior Consultant at SimpliFlying
Marco Serusi is SimpliFlying's director of consulting and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Airbus He has also delivered training in digital aviation strategy for hundreds of executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting-edge research into crisis communications and social media trends. Serusi started his career in aviation after graduating in Air Transport and completing his Masters with a specialization in marketing. He is Italian who also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 6 years. You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
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