"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Today, we’re releasing the 6th episode of the SimpliFlying Podcasts. It features Dermot Mannion, Deputy Chairman at Royal Brunei Airlines (RBA) in a candid conversation with Shashank Nigam, CEO of SimpliFlying and Elizabeth Cecconi, Community Engagement Executive for Airports.
We start by reviewing some of the latest developments RBA and across Asia Pacific, with our usual focus on how airlines can drive business goals by engaging the connected traveler. In this podcast you can expect to hear some thought-provoking insights on:
- “Airlines in the middle” as drivers of innovation (01:00)
- Social loyalty (04:00)
- Importance of touch points (07:00)
- How Royal Brunei Airlines is punching above its weight in Asia (14:00)
- The arrival of the 787 and competition on the kangaroo route (16:00)
- ASEAN open skies and its implications (17:50)
- Crisis Management via Social Media (21:00)
- And we round off with an interesting discussion on the “Dare to Care Approach” (24:30)
You can subscribe to the SimpliFlying Podcasts on iTunes as well.
Errata: About 15 minutes into the podcast, we highlight that RBA is the first airline in ‘Asia-Pacific’ to receive the B787. This is incorrect, as they will be the third. They are, however, the first to receive the B787 in ‘South-East Asia’. The inaccuracy is regretted.
Shubhodeep Pal
Head of Operations and Innnovation at SimpliFlying
Shubhodeep Pal is the Head of Operations and Innovation at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.
His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well.
His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009.
He can be reached at shubhodeep@simpliflying.com.
Latest posts by Shubhodeep Pal (see all)
- The May 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Emirates, Singapore Airlines, Qantas, Finnair and more! - May 7, 2013
- [Free Report] The State of Airline Marketing 2013: 8 Key Trends and Case Studies - April 30, 2013
- The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more! - April 5, 2013
