"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
So, if you had one tenth the resources that KLM has and no budget, what can you learn from them to drive insane engagement? Play destination hangman with your Facebook fans! It’s similar to what you played as a kid in school, just featuring your airline’s destinations. Simple! 
We had recently shared that one of the best Facebook Engagement strategies is “Fill in the blank”. Destination hangman is like putting this strategy on steroids!
How does it work? Let’s see how KLM does it. It’s a simple three step process:
- Put up a nice photo of one of your destinations on your Facebook wall
- In the caption, ask people to guess the city
- Fill in the blanks every 1000 fans you gain!
Simple. KLM has been doing it on their Facebook page for some time, and they’re getting tremendous amount of engagement through it. See it for yourself in the screenshots below!
So, your airline or airport is on Facebook and Twitter too? But just when you got comfortable with conversations on Twitter and Facebook, along come a few new kids to the social media block – welcome FourSquare, Pinterest and Google+, to name a few. What are they and how can you use them to engage, expand reach and add value to the conversation? Also, are you under pressure to justify your social media efforts or need data to expand into these new channels? SimpliFlying can help! Just like how we’ve helped over 25 airlines and airports around the world drive results by engaging customers. Just drop us a note at engage@simpliflying.com.
Shashank Nigam
Latest posts by Shashank Nigam (see all)
- Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth! - May 14, 2013
- Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus - May 9, 2013
- What does SimpliFlying stand for? Thinking Differently about aviation marketing (and lessons from Simon Sinek) - May 1, 2013
