"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Growing as a Consultancy and Thought-Leader
It is hardly an exaggeration when we claim that the industry looks to us for continual thought-leadership, insights and advice on the future of Airline and Airport Marketing 2.0 – testimonials from industry stalwarts are strewn across our website.
In keeping with our growth as a company as well as a thought-leadership outlet, we have re-designed the entire User Experience for discovering the rich offerings of SimpliFlying. While our growth as a consultancy has required that we offer clearer, more easily understood information about our products and services to potential clients, our rising readership has mandated that we make our content simpler, more easily discoverable.
Allow me to present to you the re-designed SimpliFlying Experience, carefully thought out from the ground-up with both our readers and clients in mind.
Simplification at the core: Discover, read, share and Connect
Or perhaps I should say SimpliFlication. We’ve made it much easier to navigate our wealth of articles, information and features. In just six tabs, we’ve covered everything that you’d possibly come to us for. Insights (blog) and Resources? Right up there – the first option itself. Wish to learn more about our Consulting, Training, Speaking Engagement and Products? Voila! Still need more information? Feel free click the Contact button and drop us a line.
The new, simplified navigation
The truth is you probably won’t need to use the navigation anyway. As you land on the homepage you will be greeted by a captivating slider. Wish to read our latest article? Click. Want to learn more about us? Click. Wish to see how we’ve helped our clients drive results? Click. In fact, you will be presented with our latest articles anyway if you scroll down a little. If you wish to further explore our Insights or learn about our Expertise, we’ve laid it all out for you very simply.
Our articles page will be a sheer delight to you as well. Beautifully laid out with prominent featured images and a clear, easy-to-read type, you will be rushing through our articles before you know it. Wish to learn more about the author? Scroll down. Feel like sharing our latest great article – hit the share bar on the left. Connect with us on various networks or get our articles delivered by email by clicking on the social bar at the right. Wish to read a whole lot more? There’s our new categories bar on the right where you can explore articles by major categories or even find articles featuring your airline or airport of interest.
The new article-page template
Discover more articles easily
We’re pretty sure we’ve covered everything but if you think we could offer something more, please do drop us a comment at the bottom of this post.
Learn about our Services and Products
If in the navigation bar above you’re wondering what the Expertise and Impact button does, don’t be shy: click it. Once you do, you’ll notice how a new page rolls over the one you’re on and shows you SimpliFlying’s services in detail, be it Consulting, MasterClasses, Products, Partners or Client Case-Studies. Explore each of the categories to learn more about what we offer. If you’d like to come back to this page, simply click the Expertise and Impact button again, which you’ll find has rolled down to the bottom of the screen.
Click the Expertise and Impact button to see this roll-down page
There are of course many more minor touches that we’re sure you’ll discover and enjoy as you explore our new website. Do let us know what you think of this re-design and if we could improve it further.
And we are receiving rave reviews about the new website already!
That thing called Nostalgia
As I sign off, and we plunge into a newer age of engagement with our readers and clients, let me leave you with some images of the evolution of SimpliFlying over the years. Let a new journey begin!
The fliedgling SimpliFlying in 2009
Growing quickly – SimpliFlying in 2010
Putting on our grown-up shoes – SimpliFlying in 2011
A new evolution – The current home page in 2012
The beautiful new articles page
Shubhodeep Pal
Latest posts by Shubhodeep Pal (see all)
- The May 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Emirates, Singapore Airlines, Qantas, Finnair and more! - May 7, 2013
- [Free Report] The State of Airline Marketing 2013: 8 Key Trends and Case Studies - April 30, 2013
- The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more! - April 5, 2013
