KLM is well known for its social media initiatives, but the speed and quality of their campaigns is really starting to become something unique. Just a few days ago we reported about their “Meet and Seat” social-seating initiative and now they’ve surprised us again by creating a fun, and very shareable, initiative that will surely help create new positive associations with their brand. Read on:
Ever dreamed of becoming a stewardess? Or of dressing up as one?
Well, personally I haven’t, but since it’s Carnival, I decided to accept a fun assignment by trying out KLM’s latest initiative: their “Stewardress Yourself“ Facebook app. Eventually, I ended up taking some rather embarrassing (but admittedly entertaining) pictures of me as a SimpliStewardess.
The initiative has been launched trough a dedicated tab in KLM’s facebook page that houses a unique Facebook app designed to bring customers even closer to the brand. This is how it works:
Users are first prompted to like the KLM facebook page and give permission to the app.
Next they are asked to choose picture from their facebook albums, upload one, or take one with their webcam. And then… Well you can see for yourself in the pictures below:
You can have plenty of fun adding your face to one of seven different “vintage” pictures and portray yourself as either a stewardess or a pilot, and share the result with your friends.
But it does not end there
Users who share the campaign with at least 5 other friends can win one of 5 personalized posters portraying them as a KLM flight attendant. Furthermore for those who do not want to rely on their luck to get a personalized KLM item, the company also offers the chance to buy (remember ROI?) personalized mugs, rucksacks and mouse pads.
Ultimately, this initiative again affirms the fact that KLM is undoubtedly one of the most innovative airlines in the world and has mastered the art of creating initiatives that not just create buzz but can ultimately be tied to their business objectives as well. Kudos to the team. We can’t wait to see what they offer next!
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