Last month, SimpliFlying was asked to deliver a presentation at the Airports Council International – North America (ACI-NA) Marketing and Communications Conference in Sacramento, California. As always, the conference sessions were top notch and I was thrilled to be a part of this leading industry event.
ACI-NA has been talking “social” for quite a few years now. Last year, before becoming a part of the SimpliFlying team, I spoke at the same conference in a session called “Social Media 101.” This year, it was time for a new take on the subject – a session for the airports already engaging passengers with social media, and doing it well!
A fast evolving landscape
ACI-NA organizers stepped things up a notch this year by offering offering both a beginners’ session “Social Media: The Beginners’ Basics: Why? Where? How?” and our advanced session: “Social Media: The Graduate Class.” (Sounds pretty similar to SimpliFlying’s own Masterclass, doesn’t it? Learn more about SimpliFlying MastersClasses here.) I was delighted to be a part of a great panel which also included the likes of Krista Kealey from @FlyYOW, Katie Jones from @SanDiegoAirport and Alicia Allen and Gordon Fowler from the cool local Sacramento firm, @3FoldComm.
While the beginner session discussed why airports should join in on the social chatter of Facebook and Twitter, we focused our advanced session on integrating social media into the strategic goals of the airport, sharing case studies of what other organizations are doing, and taking a look at some of the “newer” social platforms like location based tools, Pinterest and even Google+. By exploring the ways in which social platforms can help to drive the existing business goals of the airport, an airport can truly leverage social media as more than just a conversation tool. It can also be a driver of non aeronautical revenues, a customer service aid, a (free) CMR platform and a resource for developing new business. Katie from SAN also shared the story of how San Diego Airport is using Pinterest to drive visitors. From travel tips to glamour shots of the terminal and cool SAN destinations, Katie and team have been using Pinterest to inspire travelers to “dream beyond the pin boards”. (You can view Katie’s Prezi here for more insight into this very Pinteresting story)
From finding new ways to surprise and delight passengers to developing airport loyalty through social rewards and loyalty programs to innovative destination marketing methods on Pinterest, there are many innovative and proven ways to really tap into the airport audience and not only engage airport guests but also drive business goals and revenues in the process.
Interested in more case studies on Google+ or Pinterest? Be sure to view our case-pack on the Top 10 Airports that Inspire.
If you are interested in learning more about the presentation or about the ways in which you can begin integrate social media into your overall strategy to drive the business goals of your airport, please contact us at Airports@SimpliFlying.com.