Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

Our Clients

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Up
09 '12 Jul

[Presentation] How Airports can SimpliEngage the Connected Traveler

by // July 9, 2012 // 0 responses
Last month, SimpliFlying was asked to deliver a presentation at the Airports Council International – North America (ACI-NA) Marketing and Communications Conference in Sacramento, California.  As always, the conference sessions were top notch and I was thrilled to be a part of this leading industry event.

ACI-NA has been talking “social” for quite a few years now. Last year, before becoming a part of the SimpliFlying team, I spoke at the same conference in a session called “Social Media 101.” This year, it was time for a new take on the subject – a session for the airports already engaging passengers with social media, and doing it well!

 

A fast evolving landscape

ACI-NA organizers stepped things up a notch this year by offering offering both a beginners’ session “Social Media: The Beginners’ Basics: Why? Where? How?” and our advanced session: “Social Media: The Graduate Class.” (Sounds pretty similar to SimpliFlying’s own Masterclass, doesn’t it? Learn more about SimpliFlying MastersClasses here.) I was delighted to be a part of a great panel which also included the likes of Krista Kealey from @FlyYOW, Katie Jones from @SanDiegoAirport and Alicia Allen and Gordon Fowler from the cool local Sacramento firm, @3FoldComm.

While the beginner session discussed why airports should join in on the social chatter of Facebook and Twitter, we focused our advanced session on integrating social media into the strategic goals of the airport, sharing case studies of what other organizations are doing, and taking a look at some of the “newer” social platforms like location based tools, Pinterest and even Google+. By exploring the ways in which social platforms can help to drive the existing business goals of the airport, an airport can truly leverage social media as more than just a conversation tool. It can also be a driver of non aeronautical revenues, a customer service aid, a (free) CMR platform and a resource for developing new business. Katie from SAN also shared the story of how San Diego Airport is using Pinterest to drive visitors. From travel tips to glamour shots of the terminal and cool SAN destinations, Katie and team have been using Pinterest to inspire travelers to “dream beyond the pin boards”. (You can view Katie’s Prezi here for more insight into this very Pinteresting story)

From finding new ways to surprise and delight passengers to developing airport loyalty through social rewards and loyalty programs to innovative destination marketing methods on Pinterest, there are many innovative and proven ways to really tap into the airport audience and not only engage airport guests but also drive business goals and revenues in the process.

Learn more about working these tools into the overall strategy of your airport by viewing the presentation below. (click here if you can’t see it)

Communicating with the Connected Traveler on Prezi

 

Interested in more case studies on Google+ or Pinterest? Be sure to view our case-pack on the Top 10 Airports that Inspire.

If you are interested in learning more about the presentation or about the ways in which you can begin integrate social media into your overall strategy to drive the business goals of your airport, please contact us at Airports@SimpliFlying.com.

Elizabeth Cecconi

Elizabeth Cecconi

Head of Airport Engagement at SimpliFlying
Elizabeth Cecconi headed the airports practice at SimplFlying as the company's Airport Engagement Executive from January to November 2012. She has worked in the Aviation industry for over 8 years, most recently heading all marketing and air service efforts at the South Bend Airport, in Indiana, USA and, prior to that, as a member of the Akron-Canton Airport (Ohio) marketing team. When she is not leading global business development (airports) for SimpliFlying, she can often be found boating on Lake Ontario at her home in Western NY State, or off traveling and skiing.

You can find Elizabeth on LinkedIn.
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