"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
I had the opportunity today to deliver a keynote on how airlines and travel brands are driving social media ROI at the Eyefortravel Travel Distribution Summit in London.
The theme was on driving ROI from social media efforts for travel companies – airlines, airports, hotels etc. And as with all my presentations, I’m posting the presentation here for your viewing pleasure. A video will be shared as soon I get it from the organizers, meanwhile, you can watch my previous presentations or enjoy the presentation below.
Feedback welcome, and if you’d like to engage us to help you with your social media strategy – just drop us a line.
DRIVING ROI FROM SOCIAL MEDIA FOR AIRLINES – THE PRESENTATION
Here’s what Live audience were saying…
#tdseurope great presentation by @simpliflying and really energetic, but also full of great facts.
@thompsonjones
David Thompson-Jones
@simpliflying Congratulations Shashank for your great presentation about social media ROI. I am one on the picture :-) #tdseurope
@lauragp72
Laura Gallego
A great presentation from @simpliflying Shashank Nizam about social media ROI at #tdseurope
@nesetdereli
Neşet Dereli
“@simpliflying: People will follow a brand on social media if you touch their heart, or save them money. What’re you doing? #TDSEurope“
@fedeih
Federico Imposti
Shashank Nigam
CEO at SimpliFlying
Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.
Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.
Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Latest posts by Shashank Nigam (see all)
- [Presentation] How the connected traveller will help airlines drive ancillary revenues and real-time customer service #ATIS2013 - June 19, 2013
- [Presentation] How travel marketing is changing in Asia with the rise of social and mobile #tdsasia - May 28, 2013
- Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth! - May 14, 2013
