"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
![[Rewind] Top 30 Airline Social Media Case-Studies Featured on SimpliFlying in 2012](http://simpliflying.com/wp-content/uploads/2012/12/share-your-food-schiphol1.jpeg?8222af)
As the holiday season blossoms and the year comes to an end, both companies and individuals start their customary review of their year and make plans to make an even greater impact in the new year. As the year draws to a close, we take a look back at the best case-studies we have published in our Top 10 case-packs this year.
The best 30 have been collected in a single slide-deck that includes case-studies covering all stages of the Connected Traveler Lifecycle as well as the best Plane Launches, Crisis Management case-studies and Airport initiatives. From KLM’s social seating initiative to Schiphol Airport’s “Share your Food” campaign to South African Airways’ virtual safari to how American Airlines handled a terror threat, find a wealth of social media case-studies published over the last year. We hope this recap inspires and spurs into action not only our regular readers but also those who have been too busy to read all of our Top 10s. We hope you find inspiration in the New Year and plan initiatives even better than the ones covered.
For the very best initiatives we have also included additional links to the in-depth case studies that are available on our website. Please click the button below to download this special, year-end case-pack.
SimpliFlying can help your airline or airport super-charge your social media strategy and get ahead of your competition. Feel free to contact us directly at engage@simpliflying.com. We offer a number of specialized services designed to help Airlines and Airports engage their customers profitably. This year we have also launched a number of new Topical MasterClasses, including one for agencies. We also offer Monthly Airline Marketing Benchmark Reports to help airlines monitor the best initiatives from around the world and stay ahead of competition.
Shubhodeep Pal
Latest posts by Shubhodeep Pal (see all)
- [Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies - June 10, 2013
- The June 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Etihad, Virgin America, Lufthansa & more! - June 7, 2013
- Rick Blatstein, visionary founder of OTG, is the SimpliFlying Hero for May 2013 in recognition of OTG’s innovative work with airports - June 3, 2013
