Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

Our Clients

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Up
15 '12 Sep

#SFAwards12: Announcing the Top 3 in each category for the 3rd SimpliFlying Awards for Social Media Excellence

by // September 15, 2012 // 1 response
#SFAwards12: Announcing the Top 3 in each category for the 3rd SimpliFlying Awards for Social Media Excellence
So here we are. Look at those trophies gleaming above! In less than three weeks, five winners (one in each category) will walk away proudly with these beautiful affirmations of social media supremacy.

It has been a long journey. After a rigorous process of nominations, shortlisting, voting and, ultimately judging, we are pleased to announce the Top 3 finalists in each category of the 3rd SimpliFlying Awards for Social Media Excellence. Each of the finalists will be invited to attend the official awards ceremony at the EyeforTravel Summit in Amsterdam on Oct 3, 2012. They will get the opportunity to publicly present their social media initiatives at the summit. 

Without further ado, here are the Top 3 in each category. The actual positions (and overall winner) will be revealed on October 3 at the awards function.


Best Airline in Social Media 

  • American Airlines
  • KLM
  • SAS Scandinavian

Best Airport in Social Media

  • London Gatwick Airport
  • Kansas City International Airport
  • Helsinki Airport

Best Use of Social Media to Drive Customer Service

  • American Airlines
  • Kulula
  • Swiss International Airlines

Best Use of Social Media to Drive Revenue

  • Nasair
  • WestJet
  • KLM

Best Social Media Solution Provider for Travel

  • Airsavings
  • TrustYou
  • Satisfly

For the benefit of our readers, here’s how the Top 3 were chosen. The finalists‘ scores were a combination of scores from our 4 esteemed judges as well as the votes received during the voting period which was open for about 2 weeks. About 30,000 votes were received! The judges’ scores and votes counted for 50% each of the final score. Votes were counted as a percentage of the fan-base to make the vote-counting process more relevant; e.g. an airline with a small follower base that got 3000 votes received more marks than an airline with a million followers that got the same number of votes. In all cases, however, as mentioned previously, the judges had the power to override the mandate of votes.

Congratulations to all those who secured a position in the Top 3 and a huge round of applause to all the airlines, airports and travel solution providers who participated so enthusiastically in this year’s awards! We look forward to seeing you on October 3rd. In the meantime, tell us who you think is going to win in the comments below!

Shubhodeep Pal

Shubhodeep Pal

Head of Operations and Innnovation at SimpliFlying
Shubhodeep Pal is the Head of Operations and Innovation at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well. His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009. He can be reached at shubhodeep@simpliflying.com.
Shubhodeep Pal
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  • http://twitter.com/akram_husain akram husain

    nasair – highest no’s of votes compared in every category.

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