"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Li Guen
Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. A PR enthusiast, Li Guen returned to SimpliFlying after a stint with Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G.
In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
Latest posts by Li Guen (see all)
- SimpliFlying in The News – May 2013. Channel NewsAsia, TTG Asia, The Aviation Writer, Qatar Today - May 31, 2013
- 5 reasons why airlines need to move beyond usual marketing tactics to engage the Connected Traveller - May 30, 2013
- SimpliFlying in The News – April 2013. Airport World, B2C, The Flying Social Network and more… - May 1, 2013
