SimpliBook: Top 10 Airline Initiatives to Engage Customers in the Booking Phase

In the last two editions of the SimpliFlying Top 10 case-packs we had a look at the initial stages of the Connected Traveler Lifecycle: SimpliDream and SimpliPlan. Today, we’ll look at what is often considered as the “moment of truth”, the SimpliBook stage, where the results of the previous stages are monetized and prospects are turned into customers.

 

Slow Adoption

Attempts to include a social and interactive element in this phase of the lifecycle have, for the moment at least, been limited by both strategy and technology. As far as we see it, the main issue has been the integration of booking engines into social networks. This has been possible only in a limited number of cases causing most airlines to focus on the SimpliDream stage of the lifecycle.

The most common ways in which airlines have overcome this problem have been through the adoption of dedicated Facebook apps or the inclusion of social-enabled elements in the booking process on the airline’s website. Notwithstanding these challenges, a number of airlines have indeed managed to come up with rather creative and innovative initiatives.

 

 

Know of more such initiatives? Think your airline is doing a better job? Tell us below in the comments or tweet us @simpliflying.

 

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