SimpliFlying in The News – September 2012

September, a celebratory month – New partnership, new report, new features!

We began a new partnership with Royal Brunei Airlines, and published our inaugural report Airline Social Media Outlook 2012, in which we surveyed 29 of the most social-savvy airlines around the world on their allocation of resources to social media. And to top it off, we have been featured in several monthly magazines for our insights on social loyalty, The Connected Traveler model, inflight connectivity, ancillary revenues and more!

Now it’s time to indulge in some reading pleasure, please enjoy.

What do airlines really know about using social media in 2012?

Tnooz || 2 October 2012

Airline and airport consultant SimpliFlying has compiled responses from 29 low-cost and legacy airlines into its Airline Social Media Outlook 2012.Despite the relatively small sample size, the report reveals the continued split between those airlines that get social media, using it as a cross-platform tool that generates a measurable ROI, and those who are still working to understand just how it fits into their overall business strategy – and how to measure the return on the social media investment… Read more!

High Society

September Issue || The Deal (The Australian)

Generally, airlines aren’t big on gambling. But in the quicksilver world of social media, where fortune tends to favour the brave, carriers are conducting some clever and entertaining experiments. And travellers are reaping the rewards… Read more!

BalticMiles Crowdsources Its Growth Strategy

28 September 2012 || Customer Strategist

BalticMiles (a SimpliFlying client), an extension of airline airBaltic, aims to build closer relationships with travelers by creating a hybrid loyalty program that rewards members not only for their interactions with the airline, but also for shopping at partner retailers. Currently at 500,000 members in the Baltics, Finland, Russia, and Ukraine, BalticMiles hopes to grow to 3 million members by 2015… Read more!

SimpliFlying Releases Airline Social Media Outlook 2012 Report

27 September 2012 || Al Zajel

SimpliFlying has released findings from its latest, Airline Social Media Outlook 2012 report – the first of its kind in the industry to delve into airlines’ behavior in resource allocation for social media. Based on a research survey conducted with 29 of the best airlines in social media including KLM and American Airlines, the Airline Social Media Outlook 2012 explores key variables in terms of budget, staffing, challenges and return on investment (ROI)… Read more!

This news also appeared in e-tid.

Increasing importance of customer service on social media: report

26 September 2012 || Express TravelWorld

SimpliFlying has released findings from its latest Airline Social Media Outlook 2012 report. Based on a research survey conducted with 29 airlines in social media including KLM and American Airlines, the Airline Social Media Outlook 2012 explores key variables in terms of budget, staffing, challenges and return on investment (ROI). One of the key trends is the increasing importance of customer service on social media… Read more!

Making Money from IFEC

September Issue || Asian Aviation

With today’s airlines focus on boosting ancillary revenues, could in-flight entertainment and communiations make a bigger contribution? … “Rather than making money from selling wi-fi connectivity to passengers, airlines will probably make money by partnering with marketers who’s like to reach the captive audience in an airplane,” Shashank Nigam, chief executive officer, SimpliFlying… Read more!

RBA engages SimpliFlying for social media strategy

20 September 2012 || The Brunei Times

Royal Brunei Airlines (RBA) announced a one-year partnership with SimpliFlying to provide strategic consulting for its customer engagement, marketing and social media strategy. ”Royal Brunei Airlines recognises the importance of engaging travellers via social media. SimpliFlying is the leading consulting firm in this area and our partnership is a measure of our determination to be at the cutting edge of this technology,” said Dermot Mannion, Deputy Chairman of Royal Brunei Airlines… Read more!

This news also appeared in BruDirect and just4airlines.

intouch

September Issue || Airline Entertainment International

With flyers increasingly turning to social media to let the world know about their travel experience, airlines must learn a new way to listen and respond… Read more!

12 September 2012 || Airline News Resource

As airlines equip themselves with the tools and know-how to conquer the Digital Marketing revolution, we are witnessing increasingly innovative campaigns from airlines around the world to engage their customers and drive results from social media… Read more!

Latest trends in social media and the airlines getting it right

September 2012 || Noticias Airbus

Like many other industries, airlines have added social media to their marketing arsenal, using these new platforms to engage their customers. Used in the right way, social media can generate a lot of value to airlines with tangible results. To better understand the trends, Noticias caught up with the undisputed expert Shashank Nigam, CEO and Founder of SimpliFlying… Read more!

Which airline best uses social media to drive customer service?

5 September 2012 || Skift

It has been noted that customer service is the most common cross-functional role among airlines that have social media staff working across departments. That said, does social customer service bring anything different to the table? … Read more!

SimpliFying training in social media

29 August 2012 || Express TravelWorld

Headquartered in Singapore, with offices in New York and Vancouver, SimpliFlying has worked with 25 airlines and airports across the world conducting training workshops on social media to help their executives engage more effectively with the new age traveller… Read more!

If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at media@simpliflying.com