"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Today, we’re launching SimpliFlying Podcasts – a brand new product that should excite our readers, most of whom are travel marketers. Starting this Wednesday, SimpliFlying will be releasing Marketing Strategy podcasts for airline and airport marketers on the 1st and 3rd Wednesday of each month. Each podcast will have great insights on the latest in marketing from the best minds in aviation.
Why you should listen to the podcasts
Helmed by Shashank Nigam, the CEO of SimpliFlying, every fortnight we will interview a well-known face from the world of aviation (mostly CxO level). The in-depth interviews will be followed by a detailed discussion of insights into the latest in airline and airport marketing by SimpliFlying staff.
The podcasts will be available in two versions – a shorter, free version, lasting about 20 minutes, will have only the interview (you can listen to them below); the longer paid version, lasting about 40 minutes, will have the interview as well as the insights along with a detailed pdf transcript. Each premium podcast will be available at an introductory price of only $19 per podcast!
Listen to the first episode!
Our inaugural podcast has Tero Taskila, CEO of Estonian Air as the guest. Estonian Air, as you know, has been featured previously in our Top 10 case-packs for their innovative social media campaigns involving some rather interesting techniques to drive revenue such as reverse auctions on Facebook.
In recent months, the airline’s major claim to fame has been that it has developed the world’s first social media based loyalty program on Facebook. The app, Airscore, helps Estonian Air provide real-world rewards for virtual actions such as online brand advocacy. The social loyalty program has been path-breaking in terms of how it rewards loyalty and has won a number of awards as well. To learn more about Estonian Air and its great initiatives straight from their CEO, listen to the podcast below. You can subscribe to SimpliFlying Podcasts on iTunes as well!
Hope you enjoyed listening to our free podcast! Our premium version has 20 additional minutes of discussions on the hottest trends in the travel market with a focus on aviation. Burning issues such as social loyalty, measuring ROI on social media, opportunities for location-based services etc are discussed in detail by Shashank and Marco Serusi, our Community Engagement executive based out of Valencia, Spain. What’s more, if you’re not patient enough to listen, you’ll have access to the complete transcript of the 40-minute podcast as well. We’re offering all this, as we mentioned earlier, at a great introductory price of only $19!
This is just the beginning. Watch out over the next few weeks for a couple more exciting new products from SimpliFlying!
Full disclosure: SimpliFlying helped Estonian Air build their social loyalty program.
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Shubhodeep Pal
Latest posts by Shubhodeep Pal (see all)
- The May 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Emirates, Singapore Airlines, Qantas, Finnair and more! - May 7, 2013
- [Free Report] The State of Airline Marketing 2013: 8 Key Trends and Case Studies - April 30, 2013
- The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more! - April 5, 2013
