"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Bringing Westjet to Penticton
One of the most innovative of those efforts has come from Penticton Airport in British Columbia, which has a bunch of kids at the airport dancing to “Send me on my Way” from Rusted Root to woo West Jet into considering adding Penticton to their expanding regional network.
In addition to the Youtube video, they’ve creatively added a Facebook page entitled, ‘Bring WestJet to Penticton‘ and followed up with a Twitter hashtag too, #westjetpenticton, to demonstrate all the local support there is for the service. And the city Mayor is involved in the efforts too!
Certainly something to make WestJet route planners to sit up and take notice. And surely a very innovative approach towards air service development marketing, isn’t it?
What did you think of Penticton’s efforts? We’ve previously highlighted innovative airport marketing and air service development efforts from Routes Americas and other airport-marketing related articles. Do you know of others you’d like to share? We’d love to hear in Comments and over on Twitter (@simpliflying).
Meanwhile, if you’re an airport or airline looking to use social media creatively for your marketing, drop us a line at airports@simpliflying.com to learn more about how our Strategy Consulting and MasterClasses can be customized to your needs.
Shashank Nigam
Latest posts by Shashank Nigam (see all)
- [Presentation] How the connected traveller will help airlines drive ancillary revenues and real-time customer service #ATIS2013 - June 19, 2013
- [Presentation] How travel marketing is changing in Asia with the rise of social and mobile #tdsasia - May 28, 2013
- Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth! - May 14, 2013
