Bringing Westjet to Penticton
One of the most innovative of those efforts has come from Penticton Airport in British Columbia, which has a bunch of kids at the airport dancing to “Send me on my Way” from Rusted Root to woo West Jet into considering adding Penticton to their expanding regional network.
In addition to the Youtube video, they’ve creatively added a Facebook page entitled, ‘Bring WestJet to Penticton‘ and followed up with a Twitter hashtag too, #westjetpenticton, to demonstrate all the local support there is for the service. And the city Mayor is involved in the efforts too!
Certainly something to make WestJet route planners to sit up and take notice. And surely a very innovative approach towards air service development marketing, isn’t it?
What did you think of Penticton’s efforts? We’ve previously highlighted innovative airport marketing and air service development efforts from Routes Americas and other airport-marketing related articles. Do you know of others you’d like to share? We’d love to hear in Comments and over on Twitter (@simpliflying).
Meanwhile, if you’re an airport or airline looking to use social media creatively for your marketing, drop us a line at email@example.com to learn more about how our Strategy Consulting and MasterClasses can be customized to your needs.
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