Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

case studies

Consulting

image desc

Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

learn more

MasterClasses

image desc

SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

learn more

Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

learn more

Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

learn more

Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

learn more

Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

Our Clients

false
—
Up
27 '12 Jun

SimpliPlan: Top 10 Initiatives by Airlines to Engage Travelers at the Planning Stage

by // June 27, 2012 // 0 responses
In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision to travel or felt the desire to travel. Today, we’ll take a look at the second stage of this lifecycle, that takes place when the person is motivated to travel and is looking to plan the best possible trip, be it in terms of which airline to fly, which destination to go to etc.

Some airlines have rightly recognized that there’s an opportunity to convince travelers to travel to a particular destination/on a particular airline, by engaging them in this planning phase and helping them SimpliPlan & Validate their trip. However, good initiatives are still few and far between, leaving the balance tilted in favour of those who recognize the opportunity and seize it.

We hope you enjoy this selection of case-studies and feel inspired to engage your travelers at this phase of travel as well!

SimpliPlan: Top 10 Initiatives by Airlines to Engage Travelers at the Planning Stage

View more presentations from SimpliFlying

Have even better initiatives in mind? Need help understanding the various stages of the new traveler lifecycle and how to engage your customers at each stage? Drop us a line at engage@simpliflying.com.

Marco Serusi

Marco Serusi

Engagement Executive at SimpliFlying
Marco is an Engagement Executive at SimpliFlying. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.

You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
Marco Serusi

@simplimarco

Marco Serusi
← Previous Article Next Article →

© 2012 SimpliFlying – Singapore | New York | Vancouver. All Rights Reserved.

UX by SIDDATWORK

󰁓
󰀁