Some airlines have rightly recognized that there’s an opportunity to convince travelers to travel to a particular destination/on a particular airline, by engaging them in this planning phase and helping them SimpliPlan & Validate their trip. However, good initiatives are still few and far between, leaving the balance tilted in favour of those who recognize the opportunity and seize it.
We hope you enjoy this selection of case-studies and feel inspired to engage your travelers at this phase of travel as well!
Have even better initiatives in mind? Need help understanding the various stages of the new traveler lifecycle and how to engage your customers at each stage? Drop us a line at firstname.lastname@example.org.
Latest posts by Marco Serusi (see all)
- Airbus A350 First Flight on social media – an analysis of #A350FirstFlight - June 14, 2013
- [Presentation] The emerging retail experience in the age of the connected traveler - June 9, 2013
- From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines - May 29, 2013