SimpliPlan: Top 10 Initiatives by Airlines to Engage Travelers at the Planning Stage

In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision to travel or felt the desire to travel. Today, we’ll take a look at the second stage of this lifecycle, that takes place when the person is motivated to travel and is looking to plan the best possible trip, be it in terms of which airline to fly, which destination to go to etc.

Some airlines have rightly recognized that there’s an opportunity to convince travelers to travel to a particular destination/on a particular airline, by engaging them in this planning phase and helping them SimpliPlan & Validate their trip. However, good initiatives are still few and far between, leaving the balance tilted in favour of those who recognize the opportunity and seize it.

We hope you enjoy this selection of case-studies and feel inspired to engage your travelers at this phase of travel as well!

Have even better initiatives in mind? Need help understanding the various stages of the new traveler lifecycle and how to engage your customers at each stage? Drop us a line at

Marco Serusi

Marco Serusi

Senior Consultant at SimpliFlying
Marco is a Senior Consultant at SimpliFlying, and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Royal Brunei Airlines. He has also delivered training in airline Marketing strategy for over 100 executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting edge research into the latest aviation marketing and social media trends.Marco is Italian but also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 3 years.and is based in Valencia, Spain. He is a subject matter expert and consultant on social media practice in aviation. He has contributed extensively to thought-leadership in this space as well as held training workshops for senior aviation executives on behalf of SimpliFlying. He advises clients globally on aviation marketing strategy.He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at
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