Where do you stand in the crowd?
Did you know that, according to Eezeer, of the 191 airlines on Twitter, less than 90 tweet actively? And of those, 29 airlines provide 80% of all the tweets. Where do you stand in this spectrum of airlines that have embraced social media? And what can you do to stay ahead of competition?
To address these issues, we are launching our Social Media Benchmarking MasterClass for Airlines this week. This MasterClass is a tailored training initiative to help airlines with at least 10,000 fans on Facebook or Twitter to assess how well they are driving business goals through social media. This comes on the heels of the launch of SimpliFlying’s MasterClass: Crisis Management for the Connected Traveler just last week.
Staying ahead of competition
In the New Traveler Lifecycle we had previously developed at SimpliFlying, there are four stages that a connected traveler goes through: he dreams of a trip, plans, books and finally travels on his trip. Airlines are competing to engage the connected traveler at every possible stage because at each stage, he can influence his friends by sharing information on his social networks, thereby amplifying the potential contribution to an airline’s bottom line. As such, it is important to benchmark against the industry and compete in the right spaces.
In the two-day Social Media Benchmarking MasterClass, airline marketing executives get acquainted with over 50 case studies from around the world, delve into multiple social media tools to assess their own performance and evaluate their performance by determining business goals.
If your airline has been on social media for at least six months and you are unsure whether it is propelling the brand forward or how to measure key business goals, download the brochure here or contact us to find out more at firstname.lastname@example.org
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