Blog 
Finnair has been in the news over the last few months. First, they rebranded to a new, clean livery. Then they launched the Singapore route by having an Angry Birds competition on-board, which went crazy-viral.
And now, the airline that prides itself in providing the shortest flying times between India and North America has gone a step further, with a dance crew surprising passengers after boarding of a Finnair flight to Delhi to celebrate India’s Republic Day on January 26th 2012. Just imagine blonde flight attendants dancing to Bollywood tunes right after you board a flight! And that’s exactly what happened.
Dancing flight attendants better than flashmobs?
Lots of airlines are following the example of Cebu Pacific’s flight attendants, who danced while performing an in-flight safety demo and became a worldwide rage. Air New Zealand, of course, has been leading the pack with refreshing safety videos, which often garner millions of views online.
Though what Finnair has done is unique – it’s a form of cultural branding, since it appeals to a certain segment of travelers that are important to the airline. It’s not yet another funny safety video, and it’s something that’s certainly a refreshing change from the norm, now that flash mobs are getting over-done. Enjoy!
