Unlike airlines, airports do not have the flexibility of adapting their network based on the market’s demands and are entirely dependent on people who are willing to travel to or from their local area. Furthermore, with the ever increasing liberalization that is taking place in the aviation industry, competition has intensified among airlines and subsidized routes have almost completely disappeared.
In this new environment, many airports have started to realize the importance of marketing themselves both as destinations for incoming travelers and convenient friendly environments for local and transit travelers.
In this month’s Top 10 we’ll have a look at how a large airport like Amsterdam was able to help children in need while at the same time helping its restaurants get noticed and Gatwick airport found a way to keep its youngest travelers busy using a sound based social network. Furthermore you’ll also discover the power of crowds with Helsinki Airport, how Dublin takes pride in its identity and much more. (You can also view the 2011 edition here.)
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