Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

Our Clients

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02 '12 Oct

The 2012 Guide to the Top 10 Airports Engaging Customers Profitably on Social Media

by // October 2, 2012 // 0 responses
The 2012 Guide to the Top 10 Airports Engaging Customers Profitably on Social Media
In an industry whose purpose is moving people and things, staying in one place might seem like a paradox. But it is an everyday reality for an essential part of the aviation industry: airports.

Changing Times

Unlike airlines, airports do not have the flexibility of adapting their network based on the market’s demands and are entirely dependent on people who are willing to travel to or from their local area. Furthermore, with the ever increasing liberalization that is taking place in the aviation industry, competition has intensified among airlines and subsidized routes have almost completely disappeared.

In this new environment, many airports have started to realize the importance of marketing themselves both as destinations for incoming travelers and convenient friendly environments for local and transit travelers.

Interesting initiatives

In this month’s Top 10 we’ll have a look at how a large airport like Amsterdam was able to help children in need while at the same time helping its restaurants get noticed and Gatwick airport found a way to keep its youngest travelers busy using a sound based social network.  Furthermore you’ll also discover the power of crowds with Helsinki Airport, how Dublin takes pride in its identity and much more. (You can also view the 2011 edition here.)

Featured Image: Schiphol Airport

Marco Serusi

Marco Serusi

Engagement Executive at SimpliFlying
Marco is an Engagement Executive at SimpliFlying. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.

You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
Marco Serusi

@simplimarco

Marco Serusi
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