Top 50 case-studies of airlines and airports excelling in social media

Even though it seems like yesterday, our popular top 10 initiative has reached its first birthday and we’ve decided to celebrate it with a king-size slide deck featuring the best case studies from our past top 10s.

This top 50 has been designed not only to celebrate the first birthday of the SimpliFlying’s Top 10s but also to provide our readers with a unique downloadable resource that features what we think are the very best marketing initiatives put forward by airlines and airports over the past few years.

An idea-generating tool

However we do not wish this top 50 to be a sort of “museum” of past initiatives but rather a tool for airline professionals to generate new ideas. We hope that by viewing such a wide variety of outstanding initiatives in a single slide deck, other marketers will be inspired to create other new and innovative campaigns that will form the basis of future SimpliFlying Top 10s.

You will notice that each case study has a category indicator before its title. These indicators refer to the original top 10 that featured that particular case study, and have been included  to facilitate further research into the subject.

A year of top 10s

The list below provides links to all of the past SimpliFling Top 10s

February 2011: Facebook contests

March 2011: Twitter Initiatives

April 2011: Location Based Initiatives

May 2011: Airport Initiatives

June 2011: Social Loyalty

July 2011: Viral Videos

August 2011: Route Launches

September 2011: Travel Distribution Initiatives

October 2011 Mobile apps

November 2011 Customer Service Initiatives

December 2011 Crowdsourcing Initiatives

January 2012 Wow Campaigns / Christmas initiatives

We hope this post will help you come up with fresh new ideas for your marketing campaigns. However, if you are looking for ways to ramp up your own marketing and social media integration, remember that we  also offer consulting services and MasterClasses as part of our Simpliflying University.


Marco Serusi

Marco Serusi

Senior Consultant at SimpliFlying
Marco is a Senior Consultant at SimpliFlying, and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Royal Brunei Airlines. He has also delivered training in airline Marketing strategy for over 100 executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting edge research into the latest aviation marketing and social media trends.Marco is Italian but also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 3 years.and is based in Valencia, Spain. He is a subject matter expert and consultant on social media practice in aviation. He has contributed extensively to thought-leadership in this space as well as held training workshops for senior aviation executives on behalf of SimpliFlying. He advises clients globally on aviation marketing strategy.He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
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