Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

Our Clients

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Up
28 '12 Feb

Top 50 case-studies of airlines and airports excelling in social media

by // February 28, 2012 // 1 response
Even though it seems like yesterday, our popular top 10 initiative has reached its first birthday and we’ve decided to celebrate it with a king-size slide deck featuring the best case studies from our past top 10s.

This top 50 has been designed not only to celebrate the first birthday of the SimpliFlying’s Top 10s but also to provide our readers with a unique downloadable resource that features what we think are the very best marketing initiatives put forward by airlines and airports over the past few years.

An idea-generating tool

However we do not wish this top 50 to be a sort of “museum” of past initiatives but rather a tool for airline professionals to generate new ideas. We hope that by viewing such a wide variety of outstanding initiatives in a single slide deck, other marketers will be inspired to create other new and innovative campaigns that will form the basis of future SimpliFlying Top 10s.

You will notice that each case study has a category indicator before its title. These indicators refer to the original top 10 that featured that particular case study, and have been included  to facilitate further research into the subject.

A year of top 10s

The list below provides links to all of the past SimpliFling Top 10s

February 2011: Facebook contests

March 2011: Twitter Initiatives

April 2011: Location Based Initiatives

May 2011: Airport Initiatives

June 2011: Social Loyalty

July 2011: Viral Videos

August 2011: Route Launches

September 2011: Travel Distribution Initiatives

October 2011 Mobile apps

November 2011 Customer Service Initiatives

December 2011 Crowdsourcing Initiatives

January 2012 Wow Campaigns / Christmas initiatives

Top 50 case-studies of airlines and airports excelling in social media

We hope this post will help you come up with fresh new ideas for your marketing campaigns. However, if you are looking for ways to ramp up your own marketing and social media integration, remember that we  also offer consulting services and MasterClasses as part of our Simpliflying University.


Marco Serusi

Marco Serusi

Engagement Executive at SimpliFlying
Marco is an Engagement Executive at SimpliFlying. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.

You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
Marco Serusi

@simplimarco

Marco Serusi
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