Top 50 case-studies of airlines and airports excelling in social media
Even though it seems like yesterday, our popular top 10 initiative has reached its first birthday and we’ve decided to celebrate it with a king-size slide deck featuring the best case studies from our past top 10s.
This top 50 has been designed not only to celebrate the first birthday of the SimpliFlying’s Top 10s but also to provide our readers with a unique downloadable resource that features what we think are the very best marketing initiatives put forward by airlines and airports over the past few years.
An idea-generating tool
However we do not wish this top 50 to be a sort of “museum” of past initiatives but rather a tool for airline professionals to generate new ideas. We hope that by viewing such a wide variety of outstanding initiatives in a single slide deck, other marketers will be inspired to create other new and innovative campaigns that will form the basis of future SimpliFlying Top 10s.
You will notice that each case study has a category indicator before its title. These indicators refer to the original top 10 that featured that particular case study, and have been included to facilitate further research into the subject.
A year of top 10s
The list below provides links to all of the past SimpliFling Top 10s
February 2011: Facebook contests
March 2011: Twitter Initiatives
April 2011: Location Based Initiatives
May 2011: Airport Initiatives
June 2011: Social Loyalty
July 2011: Viral Videos
August 2011: Route Launches
September 2011: Travel Distribution Initiatives
October 2011 Mobile apps
November 2011 Customer Service Initiatives
December 2011 Crowdsourcing Initiatives
January 2012 Wow Campaigns / Christmas initiatives
We hope this post will help you come up with fresh new ideas for your marketing campaigns. However, if you are looking for ways to ramp up your own marketing and social media integration, remember that we also offer consulting services and MasterClasses as part of our Simpliflying University.