"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
This month’s nominees too have connected with their fans in meaningful, engaging ways. We’d like to applaud them for that. But, as our readers know, there can only be one Hero each month. So go ahead and vote for your favorite!
Thalita Martorelli, GOL
GOL goes all the way out to fulfill a meaning cause for its fans. In a unique partnership between companies across three different industries – Brazil’s Gol, sister company Gollog and clothing & fashion retailer C&A worked together on a Mother’s Day contest to connect distant family members. Led by Thalita Martorelli, the contest “Maes Da Sua Vida” launched on Facebook and invited people to express love for their mothers. The Top 10 best entries were awarded gift cards for C&A’s online store where winners could buy gifts for their mothers, with free express delivery by GOL. Indeed, love is most appreciated when you least expect it to appear out of the blue.
Michael Stellwag, Qatar Airways
Aimed at bringing close friends closer at a common destination, Qatar Airway’s latest ‘Tweet-A-Meet‘ contest, led by Michael Stellwag, could be considered the purest form of word-of-mouth marketing. It requires two friends to keep talking and sharing content about one common destination that they’d like to meet at (based on Qatar’s existing destinations). Soaring on the wings of Twitter, ’Tweet-A-Meet’ kills two birds with one stone. It not only raises awareness about the 100+ destinations that the Qatar Airways flies to, it also increases publicity and generates original, user-generated content about these destinations.
John Saydam, Emirates Airlines
Emirates really knows the magic behind charming and engaging fans on an on-going basis. In its magician’s hat, one can find strong visuals, smart messagings and not least, the talent and creativity in using Facebook features effectively. Check out their cover photos for clinching evidence. An airline that constantly talks about the discovering the future, Emirates uses its Facebook cover photos as a billboard, changing them every once in a while with images that speak and inspire its fans to dream about future travel. It is not a surprise, therefore, that Emirates has garnered over 500,000 fans on Facebook in fewer than six months.
Voting will close on 27 July (12 pm ET).
SimpliFlying
Latest posts by SimpliFlying (see all)
- Vote for the SimpliFlying Hero of May 2013 – It’s MAG vs OTG vs EIN! #SimpliHeroes - May 17, 2013
- New MasterClass from SimpliFlying – Social Media for PR and New Route Launches - November 15, 2012
- Redefining the journey – behind the scenes in the re-branding of Royal Brunei Airlines - November 12, 2012
