Is having a large number of fans enough? What comes next? Last week, SimpliFlying’s CEO, Shashank Nigam, answered this and many more thought-provoking questions in an exclusive webinar dedicated to building real-world relationship with customers. The webinar, hosted by Web Event Solutions, took place last week and saw the participation of people from all over the world.
For those of you who missed it, a free, recorded version of this webinar is available here.
Highlights of the webinar:
- 9 case studies with both positive and negative examples
- The relative importance of fan/follower numbers
- Building real-world relationships
- Crowdsourcing and fan participation
- The way forward
We hope you enjoyed our webinar. If your airline or airport would like to learn more about building profitable relationships with your customers, please write to us at engage@simpliflying.com.

Marco Serusi
Engagement Executive at SimpliFlying
Marco is an Engagement Executive at SimpliFlying. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.
You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.


Latest posts by Marco Serusi (see all)
- Airlines on Pinterest: in-depth look reveals a bit of a graveyard - March 18, 2013
- [eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler - February 25, 2013
- Top 10 Valentine’s Day 2013 Initiatives by Airlines - February 20, 2013





"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." -
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." -
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." -
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 




Pingback: airlinetrends.com » Turkish Airlines taps on London Olympics fever through QR codes