Webinar: How Airlines are Building Real-World Relationships with their Fans (and Why it’s Critical)

Is having a large number of fans enough? What comes next?  Last week, SimpliFlying’s CEO, Shashank Nigam, answered this and many more thought-provoking questions in an exclusive webinar dedicated to building real-world relationship with customers. The webinar, hosted by Web Event Solutions, took place last week and saw the participation of people from all over the world.

For those of you who missed it, a free, recorded version of this webinar is available here.

Highlights of the webinar:

 

  • 9 case studies with both positive and negative examples
  • The relative importance of fan/follower numbers
  • Building real-world relationships
  • Crowdsourcing and fan participation
  • The way forward

 

 

We hope you enjoyed our webinar. If your airline or airport would like to learn more about building profitable relationships with your customers, please write to us at engage@simpliflying.com.

 

Marco Serusi

Marco Serusi

Senior Consultant at SimpliFlying
Marco Serusi is SimpliFlying's director of consulting and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Airbus He has also delivered training in digital aviation strategy for hundreds of executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting-edge research into crisis communications and social media trends. Serusi started his career in aviation after graduating in Air Transport and completing his Masters with a specialization in marketing. He is Italian who also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 6 years. You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
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