Airline Marketing SimpliRecap: How Airlines are Getting to Know you Better, Allegiant’s Make-a-Wish Plane, Ryanair’s Free Santa Flights & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here.

How airlines are getting to know you better

For example, Barouch says, a customer recently tweeted a picture of cereals on offer at the Qantas first-class lounge and noted that his favorite was absent. The next time he visited the lounge, the cereal was there.

“Qantas knew how to surprise and delight the consumer. It’s all little things, but they do add up,” he says.

Because of the speed with which a staff member can respond on Twitter or Facebook, social media has quickly become a favored platform for airlines’ customer service.

Read the entire article on CNN.

 

Allegiant Air’s Make-a-Wish Plane

Allegiant Airlines today kicks off a unique and impactful social media campaign celebrating the painting of Allegiant’s newly acquired Airbus A320 with a special Make-A-Wish® branded livery. A time-lapse video of the plane painting can be viewed here. For every share of the video from the company’s Facebook page,Allegiant has committed to donate $1 to Make-A-Wish, up to $10,000.

Read more about the heart-warming initiative here.

 

How can airlines and airports improve customer service during disruption?

One communication channel that presents an opportunity to airlines and airports in such a situation is the mobile device – whether that is a smartphone or a tablet. According to Simillon, opportunities exist to directly interact with and track down individual passengers, which is an effective first step towards minimising the impact of disruption.

“With increased mobility and roaming agents in the airport, you can locate the passenger you need,” she said. “You can go and meet that passenger and say ‘I know you’ve been disrupted, so please let us offer you free lounge access while you wait’. It’s this additional caring attitude that I think can truly make a difference.”

Read the full article at Future Travel Experience.

 

KLM using social to boost sales by 700%

KLM recently ran a promotion whereby if a customer shared a destination that KLM offers on Facebook and got their friends to sign up on the social network to go on a trip to that destination, the price of the journey decreased.

“We also involve customers in the sales process – so we let customers pick a destination and share it on Facebook. The more people that join this offer the lower the price will be. The extra value for us is that it will go viral,” said Botter.

“It’s way better than our traditional marketing channels – in fact when we do this our sales are up 700% compared to a normal day. We create incremental revenue from this.”

Read more about KLM’s social media efforts here.

 

Ryanair and Shannon Airport offering free Santa flights

Ryanair, together with Shannon Airport, is offering free flights to more than 3,000 children and the chance to meet Santa in the sky over the next two weekends – 14 and 15 December, and 21 and 22 December.

Read the original article here.

 

Which US Airline has the healthiest food?

The calorie count is coming down in those in-flight snack boxes and meals, but when it comes to nutrition, U.S. airlines still have a ways to go.

So says an annual survey ranking airlines according to how healthy their food offerings are in coach on domestic flights.

Among the dozen carriers surveyed, the average calorie count per food item dropped from 388 calories last year to 360 calories in 2013, says Charles Platkin, the survey’s author and editor of DietDetective.com and professor at Hunter College and City University of New York School of Public Health.

Read more about the findings at USA Today.

 

 

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