Airlines are all about selling flights, and transporting people from point A to point B, right? Well, common wisdom would have us think so, but in recent times, with increased price-competition and falling profits, many airlines have started focusing on ancillary revenues to bring in more revenue. In fact, last year Amadeus projected that ancillary revenues would amount to over $36.1 billion globally!
For many low-cost airlines, ancillary purchases have become a significant (and high yielding) part of their business model that directly influences their profitability. Some legacy airlines have also followed suit. As a result, we have seen an exponential growth in the number of ancillary products offered and in the number of partnerships with other brands.
In this Top 10, we take a look at some of the more creative ways in which both legacy and low-cost airlines have developed ancillary revenue initiatives or partnered with other brands to drive both PR and Revenue.