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Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

Our Clients

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15 '13 Jan

[eBook] Wisdom Quotes on Marketing to the Connected Traveler

by // January 15, 2013 // 0 responses
[eBook] Wisdom Quotes on Marketing to the Connected Traveler

All in One Book – 42 wisdom quotes, 10 key statistics

If there is one book that all aviation marketers should read in 2013, it is ‘Marketing to the Connected Traveler’.

A compilation of wisdom quotes from 42 of the world’s top executives − this is the first time that so many top executives have spoken out about their marketing approach in this age of the Connected Traveler.

From 2012 to 2013 – Insights from Top Aviation Executives

In ‘Marketing to the Connected Traveler’, we invited high-level global executives to share on their lessons learnt in 2012 and their plans for 2013. To name a few, the coveted list of executives in our book of quotes include:

  • Azran Osman-Rani, CEO, AirAsiaX
  • Tero Taskila, Ex-CEO, Estonian Air
  • François Bouteiller, CEO, Nasair
  • Eugene Barry, Senior Vice President, Commercial Unit, Dubai Airports
  • Annegret Reinhardt-Lehmann, Senior Vice President, Passenger Experience Management, Frankfurt Airport
  • Peter Spurway, Vice President, Corporate Communications and Airport Experience, Halifax Stanfield International Airport
  • Jeff Cacy, Managing Director, Airline Marketing Services, Boeing
  • Patrick Baudis, Vice President Marketing, Latin America & Caribbean, Airbus
  • Patrick Hanlon, CEO, Thinktopia
  • Gary Leopold,President and CEO, ISM Travel and Lifestyle Marketing (Emirates’ agency in the Americas)

This eBook also shares key statistics from SimpliFlying Airline and Airport Social Media Outlook 2012/ 2013 surveys, concerning how airlines and airports dedicate resources to engaging the Connected Traveler of today.

‘Marketing to the Connected Traveler’ contains all the essence on airline and airport customer engagement in 52 quotes and statistics − one for each week in 2013. Please enjoy the eBook by downloading from below!

Click here to download the free ebook of wisdom quotes from the best aviation marketers.

For more information, please feel free to email us at letstalk@simpliflying.com

Li Guen

Li Guen

Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. A PR enthusiast, Li Guen returned to SimpliFlying after a stint with Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
Li Guen

@simpliguen

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