SimpliFlying in The News – July 2013. AAP, Airport World, San Jose Mercury News and more!

“Unfortunately, Asiana Airlines, with the world’s eyes set on it, was slow to respond and was far from satisfying the insatiable need.”

 

This month, one particular incident gripped travellers and airline brands around the world – the Asiana Airlines crash at San Francisco International Airport. To bear in the mind the learnings from this accident, SimpliFlying promptly put together a crisis communications analysis that gathered more than 30,000 views in 48 hours. The biggest lesson learnt is that social media needs to be an integral part of any crisis management plan for an airline or an airport today; there is no longer the luxury to respond in two hours, or even twenty minutes. This report went on to be quoted in several media around the world including San Jose Mercury News and Australian Associated Press.

 

Social media is not only a key communication tool in times of crises, but also an engagement tool to communicate an airline and airport’s positioning for effective marketing in the age of the Connected Traveller. In Airport World, our consultants David and Shubhodeep talked in-depth about how today’s new breed of connected traveller can enhance an airport’s image, performance and boost revenues. 

 

Please enjoy the following articles where SimpliFlying has been featured this month.

 

 

 

AIRPORT MARKETING

Making the Right Connection
Airport World Magazine | 25 July 2013

Using social media to communicate with today’s new breed of connected traveller can enhance an airport’s image, performance and boost revenues, write David McMullen and Shubhodeep Pal… Read more

AIRLINE MARKETING

Asiana Airlines’ perplexing response to Flight 214 crash
San Jose Mercury News || 16 July 2013

SimpliFlying, an airline consulting firm, praised federal investigators and SFO for quick statements on the crash and constant social media updates — while crash followers grew increasingly frustrated by the muted response from Asiana.”Unfortunately, Asiana Airlines, with the world’s eyes set on it, was slow to respond and was far from satisfying the insatiable need for more information in the hours after the crash,” SimpliFlying wrote in its analysis… Read more

This article was also featured in Australian Associated Press and Terra.

Asiana Airlines Flight 214 crash-landing in SFO
Blue Sky || 12 July 2013

The frightening sequence of events in Asiana Airlines flight 214 crash landing are difficult to see for everyone including us in the industry. The good news is that the majority of passengers and staff were safe and injuries were seen to very quickly. Simpliflying published some key findings in their crisis communications analysis… Read more

How to create a more personalised service and overall experience: Simpliflying
Blue Sky || 25 July 2013

Shashank Nigam is the CEO of SimpliFlying and also the youngest winner of the Global Brand Leadership Award. He has provided us with some valuable insights into the passenger experience and more importantly, how to improve it. We discussed how to improve the passenger experience for customers and how this can create better returns for airlines… Read more

Recognised by SimpliFlying for best blogs
El Semanario || 23 July 2013

Volaris was recognized by the consultant in social media and online media, SimpliFlying, as one of the 10 airlines with one of the best travel blogs worldwide, being the only Mexican carrier featured in the Top 10… Read more

GlobeTrotters on Twitter | Shashank Nigam
Vishal Mehra and Co. || 27 July 2013

Shashank Nigam of course is much more than just that. He is the Founder/CEO of SimpliFlying, one of the world’s leading aviation marketing consultancies, which advises over 25 airlines. airports and even aircraft manufacturers on profitable customer engagement strategies. On top of that, SimpliFlying.com is one of the Top 2 blogs on aviation, and their Twitter handle (@simpliflying ) is also one of the Top 5 most influential on airlines… Read more

 

If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at media@simpliflying.com

Li Guen

Li Guen

Head of Communications and Marketing at SimpliFlying
Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
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