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“One trend that Indian airports can definitely pick up from the State of Airport Marketing 2013 is crowdsourcing. To competing effectively on the global stage, Indian airports need to know which respect of global practices to localize and execute.”
June this year has been a special month in the SimpliFlying calendar as we published our first ever State of Airport Marketing Report, that went on to win praises at the 23rd ACI Europe conference in Istanbul and several prominent aviation media around the world.
Here’s food for thought for the weekend: How would you apply the learnings from The State of Airport Marketing Report?
In the mean while, you can take a look at the following articles where SimpliFlying has been featured this month for further inspiration!
AIRPORT MARKETING
7 Trends on Airport Marketing
Airport Business || 11 June 2013
The first ever industry report published on airport marketing trends, The State of Airport Marketing 2013, identifies seven key marketing trends from airports around the world.
This report is produced by SimpliFlying, a global consultancy on aviation marketing… Read more!
Airport Marketing: Seven Key Trends
Airport World || 12 June 2013
The first ever industry report published on airport marketing trends identifies seven key marketing trends from airports around the world. According to Google, 80% of travellers today plan their travels online and half use mobile devices to access travel information… Read more!
Indian airports should shake off archaic practices
Voyagers World || 26 June 2013
It is time Indian airports adopt global standards in all fronts and move ahead, says Shashank Nigam, CEO of SimpliFlying, in the light of the recently concluded The State of Airport Marketing 2013. International airports in India are ramping up in building infrastructure that provide for a better passenger experience. While they’re bigger and moderns, airport marketing is still a nascent field in India… Read more!
AIRLINE MARKETING
Airline’s big social media budgets are wasteful without strategy
Skift.com || 5 June 2013
More airlines are clamouring for a slice of the social media pie, with more than 70 per cent of them intending to increase their budgets in this area this year – although many are struggling to do it right. Speaking to TTG Asia e-Daily on the sidelines of Travel Distribution Summit, SimpliFlying CEO, Shashank Nigam, said: “The biggest challenge by airlines is the insufficient allocation of resources to social media.”… Read more!
Q&A: Airlines and airports should be smarter about Wi-Fi and social media
Skift.com || 19 June
SimpliFlying CEO and founder Shashank Nigam believes airlines should offer free, onboard Wi-Fi, and that many of airlines and airports are laying their marketing on too thick and clumsily in social media. Nigam presented his views at SITA’s 2013 Air Transport IT Summit outside Brussels today, and Skift caught up with him afterwards… Read more!
La BI pour toute’s les compagnies aériennes/ BI for all airlines
Data News (France) || 21 June 2013
In a presentation by Shashank Nigam, CEO of SimpliFlying, was calling for companies to stop using social media, if they are not making more use of the available customer data. Airlines must use these information more proactively for purposes such as extending offers for passengers or interaction with them. From this point of view, airlines still have much to learn from the field of retail. Read more!
Come voleremo nei prossimi anni/ How to soar in the coming years
Wired IT (Italy) || 21 June 2013
“Buying is an emotional process,” he said in a brilliant speech Shashank Nigam, CEO of SimpliFlying. “Do not just stand on social, one must realize that the passenger is already connected reality. Companies are having to connect with their customers, even at the risk, for example with Wi-Fi in flight, grievances in real time. On the other hand, will open up new opportunities. It is not a post or a tweet to change the situation, but an ecosystem. ” Read more!
Flugreisen werden stärker zum Mobil-Erlebnis/ Air travel to be more mobile
FutureZone (Germany) || 22 June 2013
… 74 percent of all passengers have smartphones here,” said Shanshank Nigam, CEO of aviation consultancy firm SimpliFlying. Much of this will be used during a flight to to stay in touch with friends and relatives. Frequent Flyer are particularly intense among Internet users. They are much more active than the average in creating posts, comment or participating in conversations.” Read more!
GENERAL AVIATION NEWS
Competition among budget airlines heats up
Channel News Asia || 7 June 2013
Southeast Asian low-cost airlines are looking at new ways to out-do one another. In a market driven by rising wealth, it seems size does matter, so too does keeping faith with customers, as Singapore Airlines’ budget offshoot Scoot has learned in its first year of operation… Shashank Nigam, CEO of SimpliFlying, said: “I believe their China focus has really paid off well, launching secondary Chinese cities that SIA doesnt fly to… for example, Nanjing.” Read more!
Aviation issues under probe at Oman summit
Trade Arabia || 26 June 2013
Key challenges currently faced by the aviation sector will come under the spotlight at the Aviation and Media Summit 2013 which starts today in Salalah, Oman… joined by Oman’s Public Authority of Civil Aviation director of aviation regulation and standards and change management office Ahmed Issa Sulaiman Al Zadjali, Oman Air chief executive Wayne Pearce…Simpliflying head of operations and innovations Subhodeep Pal… Read more!
If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at media@simpliflying.com