A couple of months ago, we released a short infographic accompanied by a premium report that elaborated on the results of an extensive survey we did with about 30 airlines that have been extremely successful in engaging today’s Connected Travelers profitably. The issues explored ranged from budgets to ROI to staffing and more! In the new year, we’ve gone a step further and created a short videographic that summarises the findings of our survey in a highly engaging and entertaining format.
In just around 3 minutes you will get to know the key trends and insights that we have gleaned from the best airlines on social media. In short, this video and the numbers within will inspire, inform and get you ready for your planning, brainstorming and strategy sessions for 2013! Excited? Sit back and click below to watch!
We hope you enjoyed the video. Click here to view the infographic that has a quick overview of our findings. Or you can also download the premium report that contains the detailed findings of our extensive survey along with our analyses and strategy recommendations. (For additional reference, you could watch the previous year’s videographic to appreciate how quickly social technologies are being adopted by airlines. And seriously at that!)
[Write to us at [email protected] if you wish to learn more about how your airline can profitably engage the Connected Traveler in 2013.]
Latest posts by Shubhodeep Pal (see all)
- [Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN - March 7, 2014
- Airline Marketing SimpliRecap: Virgin America’s in-flight Social Network, KLM introduces social payments, British Airways’ heart-warming ad - February 21, 2014
- Which were the best airline marketing campaigns in January 2014? Find out in our Airline Marketing Benchmark Report - February 11, 2014