"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
![[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013](http://simpliflying.com/wp-content/uploads/2013/01/airline-outlook-videographic-849x350.png?dbce70)
A couple of months ago, we released a short infographic accompanied by a premium report that elaborated on the results of an extensive survey we did with about 30 airlines that have been extremely successful in engaging today’s Connected Travelers profitably. The issues explored ranged from budgets to ROI to staffing and more! In the new year, we’ve gone a step further and created a short videographic that summarises the findings of our survey in a highly engaging and entertaining format.
In just around 3 minutes you will get to know the key trends and insights that we have gleaned from the best airlines on social media. In short, this video and the numbers within will inspire, inform and get you ready for your planning, brainstorming and strategy sessions for 2013! Excited? Sit back and click below to watch!
We hope you enjoyed the video. Click here to view the infographic that has a quick overview of our findings. Or you can also download the premium report that contains the detailed findings of our extensive survey along with our analyses and strategy recommendations. (For additional reference, you could watch the previous year’s videographic to appreciate how quickly social technologies are being adopted by airlines. And seriously at that!)
BONUS: You can download this video on your mobile devices as well – click directly on the iPad version, iPhone version, other mobile phones to view/download this videographic.
[Write to us at engage@simpliflying.com if you wish to learn more about how your airline can profitably engage the Connected Traveler in 2013.]
Shubhodeep Pal
Latest posts by Shubhodeep Pal (see all)
- The May 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Emirates, Singapore Airlines, Qantas, Finnair and more! - May 7, 2013
- [Free Report] The State of Airline Marketing 2013: 8 Key Trends and Case Studies - April 30, 2013
- The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more! - April 5, 2013
