Vote for the SimpliFlying Hero of May 2013 – It’s MAG vs OTG vs EIN! #SimpliHeroes

It’s Airports this time, folks!

Airlines have been doing great work in the digital sphere, with AirAsia most recently stirring up a storm with guest stewardess, Richard Branson. Airports may be playing catch up in the online space but a handful have taken some big steps.

 

This May, SimpliFlying Heroes cast the limelight on some impressive work on social media in the airport industry. What’s interesting about this month is that one of the nominees is actually not an airport, but an airport supplier. Find out more about our nominees below and vote for your favourite that you think is most deserving of SimpliFlying Hero for May! Voting closes on 24 May (12 pm ET).

Vote for the SimpliFlying Hero for May 2013!

John Greenway, Manchester Airport

Manchester Airport, the global gateway to and from Northern England, launched the ‘Fly Manchester’ campaign February this year in a bid to win back four million passengers from its catchment area that currently travel to London airports for their flights. This, despite the fact that Manchester Airport has a long haul network that serves global destinations, including 50 additional destinations in Asia, China, India and Australasia. The ‘Fly Manchester’ campaign focused on attracting passengers who might not be aware that the airport has increased its service offerings over the last year. Aside from billboard advertisements, John Greenway, Head of External Communications at Manchester Airport (and team – Marija, Dan, Liam & Eleanor) has made sure to keep the momentum high through social media, even tapping on the popular hash tag #NorthernAndProud! Passenger numbers have been on the rise for the last 24 months but John is aiming at crossing the 20 million mark this year.

 

Rick Blatstein, OTG

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Rick Blatstein’s foresight into consumer trends and its ability to deliver innovative concepts has led to OTG partnerships with leading airlines such as Delta and JetBlue. More recently, OTG Management has opened its second ICRAVE designed ‘MinniBar‘ at Minneapolis-St Paul International Airport. Design inspired by Minnesota as the land of 10,000 lakes, the space is complete with 46 iPads for ordering food and browsing the web, and charging stations at every seat. Using OTG’s custom browser, travelers can order meals, log in to their Facebook, Twitter and personal email accounts, check their flight status, play games and watch the news – in the ultimate marriage of new media and culinary excellence. For the sterling work for airport clients, OTG has been nominated for its emergence on the digital marketing stage, especially around the work with LaGuardia, Minneapolis-St. Paul and Toronto Pearson.

 

Eli Lejeune, Eindhoven Airport

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Eindhoven Airport kickstarted its digital strategy introducing a new website, mobile app and Facebook page (including content & community strategy) almost all at once, which lead to over 13,000 app downloads, regularly the highest Facebook engagement rate of all Dutch airports, the sixth position in the list of most popular Facebook check-in spots in the Netherlands and over 12,000 Facebook fans. The recent introduction of the Eindhoven Airport Facebook VIP program marked a first for airports worldwide, incorporating Facebook within the actual customer journey. The driving force behind these successes is no other than Eli Lejeune and his team, who make it a point to focus on strategy and innovative use of advertising, social media and brand activation.

 

Note: Voting closes on 24 May (12 pm ET).

 

Let the world know you’ve voted – use #SimpliHeroes and let your Hero know you care!

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