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As the holiday season is upon us, there’s bound to be a number of creative campaigns by airlines surprising passengers, just like last year, as we highlighted in our Top 10 2012 X’mas surprises. This year, WestJet has got the ball rolling and set pretty high standards – they have surprised passengers on a flight by gifting them exactly what they asked for – from socks to flat screen television sets!
Passengers were asked by a “Live” Santa before they boarded a flight what they wanted for the holidays. Then, a team of 150 WestJetters scrambled at the destination city to get the desired gift bought, wrapped and put on the belt by the time the flight landed. The gifts finally arrived amidst scenes of laughter and tears of happiness, just as Santa Claus himself made an appearance.
Be surprised by the WestJet Christmas Miracle video here:
And the mandatory Making of video…
This is the second time WestJet has popped a surprise on passengers during the holiday season, after a flash mob at the airport last year.
WestJet has been on a roll recently, first by launching a dedicated TV channel showcasing beautiful scenes through the winter, which was selected to be showcased in our December edition of the Airline Marketing Benchmark report. Then they painted an airplane in Disney colors to great reception. And now this Christmas surprise.
Well done WestJet! With such lasting memories you’ve provided to passengers, we’re sure they’ll make you the airline on choice in the future.