Airlines Bring in Holiday Cheer: Top 5 Airline Christmas Videos in 2014
What better time to show passengers that you care than during Christmas? Airlines know this all too well, and each year they unleash some of their most creative marketing initiatives during this period.
Of course, the trick to good marketing is to show that you’re not marketing at all — instead, what you really want is to make your customer smile, and feel all fuzzy inside, especially when it’s so cold outside and flights are being delayed by unpredictable weather.
So here’s a round-up of the best airline Christmas videos that airlines have released over this holiday season, led by no other than the remarkable WestJet, which, let’s admit it, is the king of feel-good airline videos (see this and this for clinching evidence). Enjoy!
WestJet: Spirit of Giving
This year’s video is set in a small town in the Dominican Republic and all about making a difference to the community. For instance, a young man asks for a new motorbike engine so he can support his family, another woman needs a washing machine. All the wishes come true, and the video is sure to leave you with moist eyes.
LATAM Airlines & Coca Cola: #ConnectingHappiness
Watch how video messages are delivered from afar in a very unique manner!
Air Canada: Bringing you Home
Two pilots from WestJet rival, Air Canada, are on a mission. Watch on to see how they bring Canadian expats home. A wide smile guaranteed!
Finnair: Santa’s Secret
Finnair is the official airline of Santa Claus. Did you also know that Santa Claus’s home is at Santa Claus Village in Rovaniemi in Lapland Finland? So if you can’t wait for Santa Claus to visit you during Christmas, you can always visit him anytime of the year.
Air New Zealand: A Very Kiwi Christmas
Air New Zealand has teamed up with the children of Portobello Primary School in New Zealand’s South Island to create heart-felt Christmas content via Host Sydney and Two Bearded Men, showcasing the beauty of New Zealand as a summer destination.
[Bonus] Manchester Airport: #SantaLands
Father Christmas came into land at Manchester Airport with his six reindeer — otherwise known as the Sleigh380. And he came with 500 presents!
Did we miss a great video? Tell us in the comments below and we’ll make sure we add it in. After all, ’tis the season of good cheer, and we believe in spreading it!