Which were the best airline marketing campaigns in May 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.

Disover 15 new innovative airline marketing campaigns. Every month.

The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!

What’s in this month’s report?

A wide range of case studies were chosen across 4 categories — Experiential, Social, Digital and Traditional. Excerpts from the report follow:

British Airways: “Rooftop Film Club” (Experiential)

…The Rooftop Film Club itself has been operational for four years, offering classics and new releases to film goers in London at two rooftop locations. At this year’s screenings, sponsored by British Airlines, cabin crew provide chaperone services and refreshment services, just as they would in the air. Champagne, cocktails, food, and other beverages are available for purchase. The in-flight experience is also replicated via wireless headphones, which keeps the noise down for the rest of the neighbourhood, and blankets to get cosy….

WestJet: “Hashtag WestJet” (Social)

…Two years ago, late night television show host Jimmy Kimmel popularized ‘mean tweets ,’ a segment on the show during which celebrities read mean Twitter comments directed at them. Since its inception, the YouTube videos have generated millions upon millions of views.

Drawing inspiration from this, WestJet produced its own version of mean tweets wherein its employees read mixed reviews aimed at WestJet’s Twitter account and titled it ‘WestJetters read tweets- Hashtag #WestJet’….

Spirit Airlines “Bare Fare” (Digital)

…Turning damage control into an advertising campaign is Spirit Airlines’ latest marketing tactic. Having been named the ‘most complained about’ airline in America, the ultra low-cost carrier has spun the story into a positive and provocative light, and launched a ‘Bare Fare’ campaign in which it aims to ‘educate’ the public on its no-frills business model. Or as the airline’s CEO Ben Baldanza puts it: “Let’s own what we are and make it very clear and transparent about the consumer tradeoffs”….

Read the complete case studies and many more in the complete report. 

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How will it help you?

This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.

 

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Creative agencies working with airlines (or looking to pitch to airlines) will also find this monthly report useful for staying on top of the latest trends and best practices in airline marketing.

Questions and Sample Report

You can download a sample report here.

You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.

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