Blog 
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.
The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!
What’s in this month’s report?
As always, a wide range of case studies chosen across 4 categories — Special Themed Campaigns (Valentines), Social, Digital and Traditional — are on offer this month too. Excerpts from the report follow:
LAN Argentina “el amor volador” (Valentines Theme)
…In Argentina, the local branch of LAN partnered with online dating site Match.com and Intercontinental Hotels to organize a speed dating event on a flight from Buenos Aires to Mendoza, called ‘The Love Flight’. Participants were seated in the front part of the cabin and changed seats at frequent intervals….
Virgin America “#planepitch” (Social)
…To celebrate the new in-flight network, Virgin America has launched a Twitter promotion called Plane Pitch that invites flyers to share their dream business travel connection and describe how they would break the ice in 140 characters using the hashtag #planepitch….
British Airways “Go Further to Get Closer” (Digital)
…For the second time in a year, British Airways has created a heart-warming video as part of marketing strategy for India that focuses on introducing India-specific initiatives and create an emotional and meaningful connection with an younger audience….
Read the complete case studies and many more in the complete report.
How will it help you?
This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.
Questions and Sample Report
You can download a sample report here.
You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.
