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Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.
Disover 15 new innovative airline marketing campaigns. Every month.
The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!
What’s in this month’s report?
A wide range of case studies were chosen across 4 categories — Experiential, Social, Digital and Traditional. Excerpts from the report follow:
Lufthansa: “#tasteofamerica” (Experiential)
…Earlier this year, Lufthansa introduced regionally-inspired menus in Business and First on outbound flights from the USA, saying it aims to offer passengers a ‘Taste of America’ by featuring local culinary traditions and ingredients from across the U.S.
To promote the new regional menus, the airline and its catering subsidiary LSG Sky Chefs toured six US cities between October 7th and 21st with a food truck….
KLM: “#happytohelp” (Social)
…Starting with the premise that the best promotion for customer service is great customer service, a dedicated team scanned social media during five days for passengers facing travel woes throughout the world, and responded with a creative and relevant #HappytoHelp answer in real-time – even when those passengers were not travelling with KLM…. More on this initiative here.
Virgin America: “Blah Airlines” (Digital)
…Virgin America has created a curious 5 hours and 46 minutes-long commercial, which offers a real-time look at a New York Newark to San Francisco flight within the beige conf ines of the fictional BLAH Airlines. BLAH is positioned as the antithesis of Virgin. The seats are cramped, the lighting is harsh, there’s scant entertainment and no real food
Says Virgin Atlantic: “On rival flights like the fictional ‘BLAH Airlines’, passengers have no choice but to be on ‘autopilot’ to get through the tedious journey. Just trying to watch the video is downright painful—and that’s the point. If you wouldn’t sit through the entire film, why would you pay money to experience it in real life?”….
Read the complete case studies and many more in the complete report.
How will it help you?
This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.
Questions and Sample Report
You can download a sample report here.
You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.
