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Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.
Disover 15 new innovative airline marketing campaigns. Every month.
The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!
What’s in this month’s report?
A wide range of case studies were chosen across 4 categories — Experiential, Social, Digital and Traditional. Excerpts from the report follow:
Virgin Atlantic: “#flightdecks” (Experiential)
…On October 23rd, Virgin Atlantic will operate the inaugural flight of its first B787 Dreamliner from London Heathrow to Atlanta. To mark the occasion, UK electronic music acts Rudimental and Gorgon City will play a so-called back-to-back set, in a DJ collaboration taking place 30,000 feet in the air – in the first ever inflight performance to be live broadcasted via Wi-Fi from a plane flying over the Atlantic…..
SAS: “#icanflysas” (Social)
…The latest example of an airline that has tapped into this Visual Culture trend is Scandinavian Airlines, which has partnered with the Tourist Boards of Denmark, Sweden and Norway to invite the public to share what #icanflysas means to them, asking people to enter by tweeting or posting on Instagram or Facebook their most creative image of them or their family members that expressed the emotion, excitement or experience of flying in any shape or form, along with the hashtag #icanflysas….
Marriott: “Teleporters” (Digital)
…As the travel industry is always among the first to trial new technologies, British tour operator Thomas Cook recently let visistors of its new concept store try on Oculus Rift headsets to immerse themselves in a ‘virtual reality holiday’.
On a similar note, Marriott Hotels has jumped onto the virtual reality bandwagon as part of its ‘Travel Brilliantly’ campaign in an effort to connect with next-gen travelers. The hospitality chain is taking to major cities a display in which consumers, wearing an Oculus Rift headset, can step into a phone booth-like “Teleporter” and be whisked to Black Sand Beach in Hawaii and the top of Tower 42 in London…..
Read the complete case studies and many more in the complete report.
How will it help you?
This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.
Questions and Sample Report
You can download a sample report here.
You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.
