Which were the best airport marketing campaigns from the first quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through sharing, commenting and joining a conversation. Airport brands can leverage these passions and conversations to forge deeper bonds with their passengers.

Discover the 15 most innovative airport marketing campaigns. Every quarter.

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They also depend on today’s connected travellers’ eagerness to share their experiences with their social networks. In such a fast-moving environment, it is important not just to be creative and innovative yourself but to be more striking than your immediate competition as well.

Passengers expect brands to inform, entertain and provide utility to them – and they expect this when, where and how they want it. They expect amazing social care and content to be there 24 hours a day, 7 days a week.

However, it is no easy task to stay on top of the latest trends, fads and innovations. If today’s fragmented landscape makes you dizzy, welcome on board our Airport Marketing Benchmark Reports!

[Editor’s Note: If you would like your airport’s current or forthcoming marketing campaigns to be featured in our report, please write to us: david@simpliflying.com.]

Campaigns across five categories

The airport report features campaigns across five categories: Experiential, Passenger Experience, Social, Digital/Mobile and Traditional. 

Here are some excerpts from our report:

Newark Liberty Airport: Superbowl Themed Park (Experiential)

New and exciting airport spaces such as these are a great way to interest passengers – not only those who are already flying, but also in interesting those truly invested in the game to check it out. The major drawback of such spaces, however, is they require a large capital investment.

Dublin Airport: Tweeting for Godot (Social)

The airport used Twitter, SoundCloud, Instagram, Facebook and Pinterest to promote the production and the festival in general. Daily audio clips from the Gare St Lazare Players production of ‘Waiting For Godot’ were released on the airport’s SoundCloud account. Competitions to win theatre tickets and shopping vouchers ran on Dublin Airport’s Twitter, Facebook and Instagram sites.

Copenhagen Airport: Chinese Wayfinding App (Digital/Mobile)

Chinese passengers accounted for almost 60,000 of Copenhagen Airport’s 23 million passengers in 2013 and while the new services are partly designed to improve their airport experience, the airport is also planning for the future, when it expects a sharp rise in travellers from China.

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Creative agencies working with airports (or looking to pitch to airports) will also find this monthly report useful for staying on top of the latest trends and best practices in airport marketing.

Questions, Sample Report & Previous Issues

You can download a sample report here. You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports or to buy a single issue. airport-benchmark-report-pricing

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