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In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market?
This is one of the many questions we tackle with our column in Airport World magazine, Airport Marketing Exchange. The most recent April/ May issue consists of a double treat from SimpliFlying. In addition to #AirportMarketingX, we explore in a separate article how airports engage local community.
Pertaining to the airline industry, one of the incidents this April that spurred an active discussion among the travelling community was Air Canada’s baggage toss episode. While most talk centered about the disrespectful handling of baggages, SimpliFlying shared a different perspective by reviewing the root issue that is the high-density seats configuration and how it affects passenger experience. Our angle spurred further discussion among our readers, and our article went on to be picked up by USA Today as well. Read our full article here.
Please enjoy the following articles where SimpliFlying has been featured in this April.
AIRLINE MARKETING NEWS
Social Trippin Istanbul by Turkish Airlines
Turkish Airlines YouTube Channel | Mar 26, 2014
SimpliFlying is proud to have been engaged by Turkish Airlines to run the SocialTrippin workshop! More information here
If the video doesn’t play, please click here
Air Canada to fire handlers caught tossing bags
USA Today | April 21, 2014
Stewart posted the video on YouTube last Thursday under the title “Air Canada baggage fail 20 ft bag toss in Toronto.” By Monday morning (April 21), it had been viewed more than 1 million times. Read more
Also see similar coverage in Calgary Herald
AIRPORT MARKETING NEWS
The Art of Communication
Airport World Magazine | Apr/ May 2014 Issue
SimpliFlying CEO, Shashank Nigam, reflects on how social media, online engagement and other initiatives are helping airports communicate with local communities. Read more
Airport Marketing Exchange: Improving The Passenger Experience
Airport World Magazine | Apr/ May 2014 Issue
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them? … In this edition, David McMullen & Shubhodeep Pal begin by exploring the harsh realities of the industry and suggest a number of new-age ways in which airports can make a name for themselves as traveller-friendly spaces. Read more
INDUSTRY NEWS
10 of the Best Aviation Bloggers You Should Be Following
Aviation Institute of Maintenance | April 16, 2014
SimpliFlying – The creators of this blog are well known for their understanding of the correlation between aviation and marketing. If you are interested in more of the marketing side of things then this blog will provide you with a lot of helpful ideas and information. Read more
The Moodies Awards 2014 honours Delhi Duty Free
Hospitality Biz India | April 2, 2014
Delhi Duty Free launched its digital initiatives back in 2011 and has consistently moved forward with the single philosophy of ‘customer happiness’ behind each of their endeavours. Read more
Also see similar coverage in FnB News
If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at media@simpliflying.com