Rapid and reliable services on-demand, instant information at their fingertips and entertainment on tap.
What will tomorrow’s travelers demand as they progress through every step of the journey, from planning to booking, and arrivals to destination? How will they want to consume the services on offer and what implications does that have for airlines and airport operators? What will the passengers be wearing?
These are some of the questions I was invited to help answer through my presentation today at the world’s largest airline IT summit – the SITA Summit in Brussels. My presentation, titled, “Smart Travelers. Smarter Airlines” showcased the story of Dwayne Stewart, the Air Canada passenger who filmed his bags being thrown 12ft through the air, and how he is not alone, but part of a much larger group of connected travelers who share everything on the move. I also questioned the future of wearables and how airlines can best leverage the technologies.
What’s clear is that as we approach a new era of air travel, the challenges of more demanding customers will require better efficiencies coupled with faster and more accurate services provided by airlines. It will be important for airlines to decide their priorities based on what their respective customers’ preferences.
I’ve embedded the presentation below for your reference. Would love a discussion on Twitter (@simpliflying) and in the comments below.
If you’d like to engage the SimpliFlying team for a speaking opportunity, please feel free to get in touch.
With social media,go where customers are and be platform agnostic. @simpliflying advice to 300 airlines execs at#ATIS2014
— Alexandra Rossi (@alexandra_rossi) June 19, 2014
Need 2 tackle crisis management and #paxcomms before even thinking about using social media for marketing – Shashank @simpliflying #ATIS2014
— Neil Chalk (@_neilch) June 19, 2014
@simpliflying on social media “it’s like sand, the tighter to you hold it the more will fall from your hand” #ATIS2014
— Martin Ferguson (@travel_hack) June 19, 2014
Clapping in unison … Interactivity from @simpliflying today. Teaching us a lesson in collaboration and social media! #ATIS2014
— Living CSR at SITA (@CSRatSITA) June 19, 2014
Make sure you measure what’s important… @simpliflying #ATIS2014 pic.twitter.com/G47GIn5pJx
— Living CSR at SITA (@CSRatSITA) June 19, 2014