Airline Finalists of 2015 SimpliFlying Awards

Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below.

These airline finalists will be submitting a presentation deck to be scored by the awards jury. Each judge will be looking at how the airlines demonstrate innovativeness, engagement and business impact.

Come September 29, the top from each award category will be invited to Las Vegas on October 20, 2015 to attend the SimpliFlying Awards ceremony and exclusive Airline Marketing Innovation Lab held at Eyefortravel TDS North America. Until then, stay tuned!

What is SimpliFlying Awards?

Now in its sixth annual edition, the 2015 SimpliFlying Awards honour airlines that push the frontier of innovative marketing. This year has seen not only 7 additional award categories but also an Academy awards-style jury comprising stalwarts and veterans of airline and travel marketing. For FAQs and more information, please click here.


 

#SFAWARDS15 AIRLINE FINALISTS

BRANDING:
Air New Zealand, Lufthansa, Turkish Airlines, Icelandair, TAM Airlines

CUSTOMER SERVICE:
American Airlines, Southwest Airlines, Lufthansa, Virgin America, Etihad Airways

DRIVING REVENUE:
Volaris, Etihad Airways, WestJet

LAUNCHES:
Virgin Atlantic, Aer Lingus, Singapore Airlines, Turkish Airlines, Qatar Airways, AirAsia

MOBILE:
Lufthansa, Air New Zealand, easyJet

OVERALL IN NORTH AMERICA:
American Airlines, Westjet, Southwest Airlines, Virgin America

OVERALL IN CENTRAL & SOUTH AMERICA:
Avianca, TAM Airlines, Azul

OVERALL IN EUROPE:
Turkish Airlines, Iberia, Lufthansa

OVERALL IN MIDDLE EAST:
Etihad Airways, Qatar Airways, Air Arabia, Saudia

OVERALL IN ASIA PACIFIC:
Singapore Airlines, Cathay Pacific, Air New Zealand, AirAsia, Jet Airways


SimpliFlying Awards FAQs

Why is there no voting this year?
Public voting has been removed to level the playing field between large airlines and small.

Can an airline be nominated for more than one category?
Yes, an airline can be nominated for more than one category.

Is there a fee to participate?
No, there is no fee to participating in SimpliFlying Awards 2015.

Which airlines can apply for the SimpliFlying Awards? Is preference given to SimpliFlying clients?
Any airline can submit a nomination for the SimpliFlying awards, through public nomination. No preference is given to whether an airline is a SimpliFlying client or not. It all depends on the merit of the nomination and results achieved through social media efforts. The nominations are supplemented by some of the top-ranked airlines according to the SimpliFlying Honeycomb, just to ensure every deserving airline is considered for the awards.

What are the awards processes like? 
To be in the running for this awards, your airline first needs to be nominated. Anyone can submit a nomination, including airline staff. For each award category, five airlines will be shortlisted and invited to submit a detailed deck to the jury. Based on the collective scores of the jury, the top 3 for each category will be announced and invited to the awards ceremony and exclusive Airline Marketing Innovation Lab happening in Las Vegas on October 20, 2015.

How will the jury be scoring the entries?
Each judge will be looking at how the airlines demonstrate innovativeness, engagement and business impact of social media.

What is the time commitment for this awards?

There are a few important deadlines to take note of. Please go to the awards page here and scroll to the section “IMPORTANT DATES”.

Do I need to be present in Vegas to join in this awards?
If your airline emerges as one of the Top 3 for a category, we strongly recommend that you send a representative to collect the plaque at the awards ceremony in Las Vegas on October 20, 2015. The Airline Marketing Innovation Lab will also be happening on the same day in Las Vegas and the fee will be waived for award finalists.

For more information about 2015 SimpliFlying Awards, Click here

Li Guen

Li Guen

Head of Communications and Marketing at SimpliFlying
Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G.In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
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