Airline Marketing Manifesto 2020 Developed at the World’s First Airline Marketing Innovation Lab
SimpliFlying organised the world’s first airline marketing innovation lab attended by 50 of the most innovative airlines, including Singapore Airlines, Cathay Pacific, American Airlines, Turkish Airlines, and LATAM Airlines, as well as B2B brands such as Airbus, the Engine Alliance and Amedeo.
It comprised roundtables led by independent industry experts on four key focus areas: social customer service, branding, performance analytics and touchpoint innovation. The objective of the innovation lab was to address existing issues and develop a roadmap for future airline marketing innovations.
“We managed to get some of the best airlines in the world in a room for a day of intense peer- to-peer learning focused on marketing. This has never been done before in the aviation industry and we’re proud of what we have achieved.”
— Shashank Nigam, CEO, SimpliFlying
SimpliFlying’s latest Airline Social Media Outlook research conducted with 166 executives from 78 airlines helped shape the discussions, especially around social customer service which is currently a top priority for 89% of executives.
The airlines together agreed that social media and digital are becoming core differentiators in the business − a point emphasized in the keynote presentation by Devin Liddell from design agency Teague and Rohit Bhargava of Influential Marketing Group.
“I greatly enjoyed the peer-to-peer interactions, meeting so many people from the industry and gaining such valuable insights.”
— Daniel Abt, Lufthansa
Here’s a recap of the key moments from the lab, followed by some photographs of the watershed event.
See you next year!