By Li Guen

The Authoritative Meeting of The Best Airlines in Social Media

Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas to celebrate one another’s achievements. The SimpliFlying Awards, established since 2010, are the longest-running awards dedicated to airlines on social media.

This year, there are 11 awards categories in total – five that represent aspects of the airline business where social media drives significant value in, as well as six categories by region. The judging panel, comprising stalwarts of airline and travel marketing, assessed each airline by their innovativeness, engagement and business impact.

Without further ado, here are the winners. Photos from the awards ceremony have been uploaded in this Facebook album.

Results of SimpliFlying Awards 2015 For Excellence in Social Media

Best Airline in Branding

Winner: Turkish Airlines

Highly Commended: Lufthansa, Icelandair

Best Airline in Customer Service

Winner: Virgin America

Highly Commended: Southwest Airlines, Etihad Airways

Best Airline in Driving Revenues

Winner: WestJet

Highly Commended: Volaris, Etihad Airways

Best Airline in Launches

Winner:Aer Lingus

Highly Commended: Virgin Atlantic, Singapore Airlines

Best Airline in Mobile

Winner: easyJet

Highly Commended: Lufthansa, Air New Zealand

Best Overall Airline in North America

Winner: American Airlines

Highly Commended: Virgin America, WestJet

Best Overall Airline in Central & South America

Winner: TAM Airlines

Highly Commended: Avianca, GOL

Best Overall Airline in Europe

Winner: Turkish Airlines

Highly Commended: Iberia, Lufthansa

Best Overall Airline in Middle East

Winner: Etihad Airways

Highly Commended: Qatar Airways, Saudia, AirArabia

Best Overall Airline in Asia Pacific

Winner: Air New Zealand

Highly Commended: Cathay Pacific, AirAsia

Best Overall Airline (Global)

Winner: American Airlines

 

Special Category Awards

Most Improved Airline in Social Media: Saudia

Best Handling of A Crisis Situation: AirAsia

Leadership in Social Media (Individual): Tony Fernandes, AirAsia

Hall of Fame: KLM Royal Dutch Airways

 

Special thanks to our distinguished judges

Screen Shot 2015-10-21 at 11.50.24 am Screen Shot 2015-10-21 at 11.50.32 am

Last but not least, thank you EyeforTravel

Special thanks go out to EyeforTravel, especially Gina Baille, Jenna Gottscho, Chloe Leighton, Julia Heighton and the whole E4T team to help make this a successful awards yet again!

Li Guen

Li Guen

Head of Communications and Marketing at SimpliFlying
Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
Li Guen
CATEGORISED UNDER: Announcements, Industry Speak

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