Short & Sweet – What is SimpliFlying?
SimpliFlying started as a unique blog offering insights, hindsights and foresights into the world of airline branding, and is now an award-winning blog that is currently counted among the Top 10 aviation blogs. This blog explores issues that affect airlines all across the world, from full service and premium airlines, to budget carriers – all with the airline brand in mind. The purpose is to have a great discussion on how airlines manage their brands, what they’re doing right, and what they can do better. SimpliFlying now has over 250 case studies on airline brands that have been read over 300,000 times.
Allen Adamson, MD of Landor Associates New York, refers to SimpliFlying as “a site well-respected by those in the airline industry and those interested in marketing to travelers. It’s a unique blog, both in its comprehensiveness and its emphasis on airline branding.”
And for some time now, SimpliFlying is also a leading international airline brand consulting company headquartered out of Singapore, with representation in New York City. SimpliFlying, the consultancy, works with airlines and airports (and even hotels) around the world to create brand initiatives that drive and create meaningful conversations with consumers, often using social media and Web 2.0 tools.
About the Author
SimpliFlying is authored by Shashank Nigam, a well respected airline marketing and branding strategist referred to by branding gurus as “a future business leader to watch”. On Twitter, Shashank is one of the Top 5 most “followed” as well as one of the Top 5 most “influential” on airlines. Most recently, Shashank became the youngest awardee of the Global Brand Leadership Award, for his groundbreaking work in airline branding.
In July 2008, based on airline case studies, Shashank developed an groundbreaking airline branding model and wrote a seminal white paper detailing the model. This was published by Interbrand’s BrandChannel.com in Summer 2008. Since then, he has been a regular Columnist at BrandChannel.com and has been sharing his pioneering methodologies through global publications, speaking engagements and consultancies.
Shashank has received a lot of attention for his ideas concerning airline branding and social media, having been interviewed on CNN Travel, CNBC, MSNBC, Bloomberg UTV, NDTV Profit and in leading press like The Straits Times, Aviation Week, DARE and The Indian Express over the past year.
Shashank is also the contributing author of two highly acclaimed branding books (see acknowledgment page) – Measuring Marketing: 103 Key Metrics Every Marketer Needs (Wiley, Fall 2006) and Magic Numbers for Sales Management (Wiley, Winter 2007). He has also written commentaries for The New Paper in Singapore for over a year.
Shashank is also the Global Head for Brand Strategy at Airline Capital Associates in New York City and on the Board of Advisors at Global Health Care Policy Council. Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. He was born and brought up in New Delhi, spent most of his adolescent years in Singapore and currently resides in Boston and Singapore.
Click here to read Shashank’s detailed bio (pdf). Shashank is also available for consulting, speaking and writing engagements.
Find Shashank
Airlines Shashank has flown
North America: JetBlue Airways, United Airlines, Continental Airlines, American Airlines, Delta Airlines, US Airways, Air Canada Asia-Pacific: Singapore Airlines, Cathay Pacific, Qantas, Malaysia Airlines, Royal Brunei Airlines, SilkAir, Tiger Airways, Air China, Thai Airways, Tiger Airways, Virgin Blue, All Nippon Airlines Middle East/Indian Sub-continent: Qatar Airways, Gulf Air, Jet Airways, Deccan Airways, Indigo Airlines Europe: Iberia, Aeroflot, British Airways, SWISS International Airlines Shashank’s TravelMap
Connect
Feel free to get in touch with Shashank, or just say “hello”, by filling up the contact form him or through the following means:
