About Us

SimpliFlying is a leading consulting firm that has advised over 25 airlines and airports on profitable customer engagement strategies that drive business goals. Headquartered in Singapore, we also have presences in New York and Vancouver.

Established in 2008 by SimpliFlying’s CEO and founder, Shashank Nigam, as a blog on aviation marketing insights, SimpliFlying quickly became a highly resourceful bank of valuable thought-leadership and case studies that won high acclaim at conferences around the world. One of the Top 5 most influential on Aviation on Twitter, SimpliFlying has also been recognized by FlightGlobal for having one of the Top 2 aviation blogs. SimpliFlying also won the 2011 Gold Travel Magellan Award for the Best Online Travel Blog.

Today, we advise airlines and airports on customer engagement and branding strategies and how to achieve business goals by harnessing the latest innovations in the social media space. We also conduct MasterClasses to train and develop airline and airport teams to become  self-sufficient in executing measurable and rewarding social campaigns. We also offer monthly Marketing Benchmarking Reports for airlines who wish to measure themselves against the best in the industry.

SimpliFlying’s growing list of clients includes Lufthansa, Emirates, Toronto Pearson Airport, Halifax International, KLIA, Jet Airways, LAN Airlines, airBaltic, Airbus and Bombardier. Get in touch with us here.

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the CEO of SimpliFlying, the leading strategy firm that enables airlines and airports to drive key business goals through superior customer engagement. SimpliFlying.com is one of the Top 2 blogs on aviation, and their Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines.

Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco. Nigam’s impassioned, straight-shooting and honest perspectives have found their way to major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, NDTV Profit, Mashable and in leading publications like Airline Business, ATW, The Straits Times, Aviation Week, DARE, The Indian Express, and others. Nigam studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

David McMullen leads global airport engagement projects for SimpliFlying as VP, Airports. Following 5 successful years leading the award winning Routesonlineplatform, working with airports of all sizes in route development strategy and marketing communications, he joined SimpliFlying at the beginning of 2013.

In addition to his work with Routesonline, he has been a regular speaker with Airport Strategy & Marketing (ASM) – global route development experts, introducing social media and digital marketing into the ‘fundamentals’ of route development.

Assisting hundreds of airports to develop their online presence, David’s career has taken him all over the world and he have been lucky enough to meet some of the most amazing people and work in some of the most inspiring places. He has a real enthusiasm for social networking/social media, plus all things digital. His passion for sport, travel and learning about new cultures has enabled him to practice snowboarding throughout Europe and qualify as an advanced scuba diver on the Great Barrier Reef.

Shubhodeep Pal is the Head of Operations and Innovation at SimpliFlying. He has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Airlinetrends, Tnooz and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well.

His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009. His blog, The Novel Experiment, has been featured in The Sunday Guardian.

Marco Serusi joined SimpliFlying in November 2011 as Community Engagement Executive, and is based in Valencia, Spain. He specializes in creating content related to airline marketing strategies and in maintaining our thought leadership in this area through upcoming initiatives like eBooks and podcasts. In the short time he’s been with us, he’s already launched SimpliFlying on Google+ and re-launched our Facebook fan page.

Before joining SimpliFlying, Marco worked for Aeronova, a Spanish charter airline, where he started as an intern and, within a year, became the youngest director of the company, taking up his former position of Marketing and Development Director at age 23. Marco has a passion for travelling that is well represented by his curriculum. After leaving Italy aged 18, he graduated in Air Transport in the UK, and then moved to Spain where he earned his MBA and specialized in Marketing. He is fluent in three languages (Italian, English and Spanish) and he’s studying two more (French and Polish). You can connect with him on Google Plus as well.

Li Guen is the Communications Specialist at SimpliFlying. Apart from guiding SimpliFlying’s branding efforts, she also consults on client projects and oversees industry research initiatives that provide key insights into airlines’ and airports’ customer engagement strategies.

One of the earliest members of SimpliFlying,  Li Guen developed a keen interest in communications and aviation. She subsequently went on to work at Weber Shandwick, one of the world’s top public relations firms. There, she handled key aviation accounts (Rolls-Royce and Changi Airport Group) in addition to her client portfolio of Procter & Gamble and Microsoft. In June 2012, she returned to work at SimpliFlying.

Li Guen graduated from Singapore Management University with business majors in Corporate Communications and Marketing. Adventure-loving and always seeking new challenges, Li Guen can be often found hiking mountains or playing chess by the beach in her free time.

Rachel Levy is one of SimpliFlying’s most admired consultants working on key aviation projects. She has a lot of experience working with clients to develop and implement marketing and social media strategies, tactics and training. She works with a wide variety of clients from B2B to consumer products to pharmaceuticals. Rachel has developed a name for herself as someone in the forefront of social media. In addition to her own consulting practice, Rachel also runs WebinarListings, which is a directory of online seminars.

Prior to her role as consultant, she worked in marketing for Abbott Laboratories, Kraft Foods, Jim Beam Brands and the JCCs of Greater Boston. Rachel has also written extensively on SimpliFlying.

Kal Joffres works on key aviation consulting projects for SimpliFlying. He has nearly a decade of experience in consulting and investment, guiding clients in business strategy and marketing communications. Having worked across North America, the Middle East, and Asia, Kal brings to bear extensive experience and knowledge on market development. He combines his unique social marketing and multi-cultural business expertise to successfully facilitate programmes in the areas of strategic road mapping, creating social change, and social media marketing.

In addition to his work with SimpliFlying, he’s a core member of Tandemic – a social media consultancy based out of Malaysia, Kal also serves as Chief Operating Officer of the Tandem Fund, a venture fund investing in social enterprises.

Previously, Kal was a consultant at a major investment bank, served as a Partner at Tandem Consulting Group, and founded Wiredpalm, a web-based software development company in Montreal.