The Company

SimpliFlying

SimpliFlying is at the forefront of enabling airlines and airports think differently about marketing. We research trends, question assumptions and apply them to the realities of the industry, through our consulting, training and research practices. We have worked with over 50 airlines and airports globally, in the last five years. A truly global firm, we have key staff based in Canada, India, Singapore, Spain and the UK.

We have worked with over 50 airlines and airports across the world, a number of whose initiatives have won international recognition and awards. Our expertise lies in advising airlines and airports on how to engage today’s Connected Traveller, who is constantly tuned into the social web via smart-devices, in order to drive key business goals — from ancillary revenues to social loyalty to understanding crisis management in the age of 30-seconds PR.

Our clients include the likes of Air New Zealand, Lufthansa, Turkish Airlines, Malaysia Airlines, Toronto Pearson Airport, Halifax International, KLIA, Jet Airways, LAN Airlines, airBaltic, Airbus and Bombardier.

We offer consulting, training and speaking services globally. We also publish premium monthly Airline Marketing Benchmark Reports for airlines and quarterly Airport Marketing Benchmark Reports for airports who wish to stay in the know about the most innovative airline marketing campaigns while also measuring how they stack up against competition.

The Blog

Over the past 5 years or so, SimpliFlying.com has established itself as one of the leading industry outlets producing regular thought-leadership on aviation marketing. It has been recognized by FlightGlobal for being one of the Top 2 aviation blogs; it also won the 2011 Gold Travel Magellan Award for the Best Online Travel Blog.

Our writers have been widely published in respected industry journals such as Airline Business, Airport World, Low Cost and Regional Airline Business Magazine, and have also appeared in television interviews worldwide.

The Team

SS linkedin profile picShashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the CEO of SimpliFlying, the leading strategy firm that enables airlines and airports to drive key business goals through superior customer engagement. SimpliFlying.com is one of the Top 2 blogs on aviation, and their Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines.

Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco. Nigam’s impassioned, straight-shooting and honest perspectives have found their way to major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, NDTV Profit, Mashable and in leading publications like Airline Business, ATW, The Straits Times, Aviation Week, DARE, The Indian Express, and others.

Nigam studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Ottawa and Singapore, among other cities.


LinkedIn profile pic Mar 2014David McMullen
leads global airport engagement projects for SimpliFlying as Vice President, Airports. Following 5 successful years leading the award winning Routesonlineplatform, working with airports of all sizes in route development strategy and marketing communications, he joined SimpliFlying at the beginning of 2013.

In addition to his work with Routesonline, he has been a regular speaker with Airport Strategy & Marketing (ASM) – global route development experts, introducing social media and digital marketing into the ‘fundamentals’ of route development.

Assisting hundreds of airports to develop their online presence, David’s career has taken him all over the world and he have been lucky enough to meet some of the most amazing people and work in some of the most inspiring places. He has a real enthusiasm for social networking/social media, plus all things digital. His passion for sport, travel and learning about new cultures has enabled him to practice snowboarding throughout Europe and qualify as an advanced scuba diver on the Great Barrier Reef.


shubhodeep-pal-simpliflyingShubhodeep Pal
is the Vice President, Products and Operations at SimpliFlying. He has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as AirlinetrendsTnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. He has spoken at airline conferences and delivered training workshops for senior aviation executives. Previously, he has also conducted a workshop at the Ministry of Home Affairs, Singapore. Before joining SimpliFlying, he interned at the Economist Intelligence Unit (EIU).

His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009. His blog, The Novel Experiment, has been featured in The Sunday Guardian.

marco linkedin profile picMarco Serusi is a Marketing Consultant at SimpliFlying and is based in Valencia, Spain. He is a subject matter expert and consultant on social media practice in aviation. He has contributed extensively to thought-leadership in this space as well as held training workshops for senior aviation executives on behalf of SimpliFlying. He advises clients globally on aviation marketing strategy.

Before joining SimpliFlying, Marco worked for Aeronova, a Spanish charter airline, where he started as an intern and, within a year, became the youngest director of the company, taking up his former position of Marketing and Development Director at age 23. Marco has a passion for travelling that is well represented by his curriculum. After leaving Italy aged 18, he graduated in Air Transport in the UK, and then moved to Spain where he earned his MBA and specialized in Marketing. He is fluent in three languages (Italian, English and Spanish) and he’s studying two more (French and Polish). You can connect with him on Google Plus as well.


Li Guen professional shotLi Guen
is the Head of Corporate Communications at SimpliFlying. Apart from guiding SimpliFlying’s branding efforts, she also consults on client projects and oversees industry research initiatives that provide key insights into airlines’ and airports’ customer engagement strategies.

One of the earliest members of SimpliFlying,  Li Guen developed a keen interest in communications and aviation. She subsequently went on to work at Weber Shandwick, one of the world’s top public relations firms. There, she handled key aviation accounts (Rolls-Royce and Changi Airport Group) in addition to her client portfolio of Procter & Gamble and Microsoft. In June 2012, she returned to work at SimpliFlying.

Li Guen graduated from Singapore Management University with business majors in Corporate Communications and Marketing. Adventure-loving and always seeking new challenges, Li Guen can be often found hiking mountains or playing chess by the beach in her free time.


ravi chauhanRavi Chauhan is a Project Associate at SimpliFlying. Based out of Delhi, India, Ravi works on developing Special Projects that can potentially provide new business avenues for SimpliFlying.

Developing businesses is Ravi’s passion and numbers are his love. As a student he was deeply involved in quizzing and marketing competitions. He won almost every marketing and quizzing competition that his college had. He saved up the winnings (about $2000, a huge amount by Indian standards), and left to travel India.  After clocking over 8000 kms, mostly on buses, he encountered a business opportunity in the interiors of Kashmir, India in the food business, and dedicated the next 3 years to developing it. By 2010, he had developed it into a $100,000 annual turnover business. But with the collapse of the international markets, and monopolistic practices of the larger players, he had to shut down the business.

He brings with him invaluable experience in starting, marketing and running a business.


Rachel Levy, ConsultantRachel Levy is one of SimpliFlying’s most admired consultants working on key aviation projects. She has a lot of experience working with clients to develop and implement marketing and social media strategies, tactics and training. She works with a wide variety of clients from B2B to consumer products to pharmaceuticals. Rachel has developed a name for herself as someone in the forefront of social media. In addition to her own consulting practice, Rachel also runs WebinarListings, which is a directory of online seminars.

Prior to her role as consultant, she worked in marketing for Abbott Laboratories, Kraft Foods, Jim Beam Brands and the JCCs of Greater Boston. Rachel has also written extensively on SimpliFlying.

The Advisors

Patrick Murphy

Patrick Murphy
Ex-chairman, Ryan Air

Donald Schenk

Donald Schenk
Managing Director,
Airline Capital Associates

Beth Mastre

Beth Mastre
Senior VP, Sales
Boulder Logic Software

Chris Brogan

Chris Brogan
Social Media mogul
CEO, New Media Labs

Robin Speculand

Robin Speculand
Strategy Implementation expert
CEO, Bridges Consulting