Meet Shashank Nigam

Short & Sweet – What is SimpliFlying?

SimpliFlying started as a unique blog offering insights, hindsights and foresights into the world of airline branding. This blog explores issues that affect airlines all across the world, from full service and premium airlines, to budget carriers – all with the airline brand in mind. The purpose is to have a great discussion on how airlines manage their brands, what they’re doing right, and what they can do better.

SimpliFlying is an award-winning blog that is currently counted among the Top 100 aviation websites. Allen Adamson, MD of Landor Associates New York, refers to SimpliFlying as “a site well-respected by those in the airline industry and those interested in marketing to travelers. It’s a unique blog, both in its comprehensiveness and its emphasis on airline branding.”

And for some time now, SimpliFlying is also the name of the international airline brand consulting company led by Shashank. SimpliFlying, the consultancy, works with airlines and airports around the world to create brand initiatives that drive and create meaningful conversations with consumers, specifically using social media and Web 2.0 tools.

About the Author

SimpliFlying is authored by Shashank Nigam, a leading airline marketing and branding strategist referred to by branding gurus as “a future business leader to watch”. Shashank recently hit the milestone of authoring almost 200 airline branding case studies and articles that have been read over 75,000 times on this blog alone.

Based on airline case studies, Shashank developed an groundbreaking airline branding model and wrote a seminal white paper detailing the model. This was published by Interbrand’s BrandChannel.com in Summer 2008. Since then, he has been a regular Columnist at BrandChannel.com and has been sharing his pioneering methodologies through global publications, speaking engagements and consultancies. He is currently building the world’s first global Airline Brand Index based on this model.

Shashank is also the contributing author of two highly acclaimed branding books (see acknowledgment page) – Measuring Marketing: 103 Key Metrics Every Marketer Needs (Wiley, Fall 2006) and Magic Numbers for Sales Management (Wiley, Winter 2007). He has also written commentaries for The New Paper in Singapore for over a year.

Shashank was born and brought up in New Delhi, spent most of his adolescent years in Singapore and currently resides in Boston and Singapore.

Click here to read Shashank’s detailed bio (pdf). Shashank is also available for consulting, speaking and writing engagements.

Airlines Shashank has flown

North America: JetBlue Airways, United Airlines, Continental Airlines, American Airlines, Delta Airlines, US Airways, Air Canada
Asia-Pacific: Singapore Airlines, Cathay Pacific, Qantas, Malaysia Airlines, Royal Brunei Airlines, SilkAir, Tiger Airways, Air China, Thai Airways, Tiger Airways, Virgin Blue, All Nippon Airlines
Middle East/Indian Sub-continent: Qatar Airways, Gulf Air, Jet Airways, Deccan Airways, Indigo Airlines
Europe: Iberia, Aeroflot, British Airways, SWISS International Airlines

Shashank’s TravelMap

• Create your own travel map or travel blog
• Visit TripAdvisor.com

Connect

Feel free to get in touch with Shashank, or just say “hello”, by emailing him or through the following means: