About SimpliFlying

SimpliFlying is a global consultancy that believes in thinking differently about aviation marketing. Having worked with over 55 airlines and airports around the world, it has presences in Singapore, UK, Spain, Canada and India.

Today, SimpliFlying’s consulting practice advises airlines and airports on customer engagement strategy, achieving aviation business goals by harnessing the latest innovations in the social media space. The firm also conducts MasterClasses to train and develop airline and airport teams to become self-sufficient in executing measurable and rewarding social campaigns. In addition, it publishes premium Marketing Benchmark Reports for airlines and airports.

We understand the intersection of aviation and marketing better than anyone else.
We have the most experience.
The most clients.
The most success.
SimpliFlying’s growing list of clients includes Turkish Airlines, Saudia, LATAM Airlines, Lufthansa, Emirates, Heathrow Airport, Liverpool John Lennon Airport, Toronto Pearson Airport, Halifax International, KLIA, Jet Airways, airBaltic, Airbus and Bombardier.

The Blog

Our articles have been read over two million times
Over the past 5 years or so, SimpliFlying.com has established itself as one of the leading industry outlets producing regular thought-leadership on aviation marketing. It has been recognized by FlightGlobal for being one of the Top 2 aviation blogs; it also won the 2011 Gold Travel Magellan Award for the Best Online Travel Blog.

Our writers have been widely published in respected industry journals such as Airline Business, Airport World, Low Cost and Regional Airline Business Magazine, Loyalty360, Tnooz, airlinetrends.com and have also appeared in television interviews worldwide.

The Team

Shashank Nigam, CEO Simpliflying

Shashank Nigam
CEO, SimpliFlying
Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Abu Dhabi. Nigam’s impassioned, straight-shooting and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications like the Wall Street Journal, New York Times and Airline Business. Nigam studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Ottawa, among other cities. He loves to watch and play Cricket. cities.
Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Product Development, Research and Marketing since December 2010 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore. He speaks three languages fluently, and is also a published poet and amateur film critic.

Shubhodeep Pal


 Vice President, Products & Operations, SimpliFlying

Marco Serusi
Senior Consultant, SimpliFlying
Marco Serusi is a Marketing Consultant at SimpliFlying, and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Royal Brunei Airlines. He has also delivered training in digital aviation strategy for over 100 executives globally and spoken at several aviation conferences worldwide. He’s well known for his cutting edge research into the latest aviation marketing and social media trends. Serusi started his career in aviation after graduating in Air Transport and completing his MBA with a specialization in marketing. He is Italian but he also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 3 years.
Li Guen is the Head of Communications and Marketing at SimpliFlying where she drives corporate branding efforts and industry research initiatives. She also manages consulting projects for airline clients, and leads industry research initiatives to further SimpliFlying’s though leadership in the aviation marketing. She was previously at a public relations consultant at Weber Shandwick Singapore and had worked with clients including Rolls-Royce, Changi Airport Group and Procter & Gamble. Li Guen graduated from Singapore Management University with business majors in Corporate Communications and MarketingAdventure-loving and always seeking new challenges, Li Guen likes chess, reading and hiking.

Li Guen Phua


 Head of Comms  & Marketing, SimpliFlying

Ravi Chauhan
Project Associate, SimpliFlying
Ravi Chauhan is a Project Associate at SimpliFlying. Based out of Delhi, India, Ravi works on developing Special Projects that can potentially provide new business avenues for SimpliFlying. Developing businesses is Ravi’s passion and numbers are his love. As a student he was deeply involved in quizzing and marketing competitions. He won almost every marketing and quizzing competition that his college had. He saved up the winnings (about $2000, a huge amount by Indian standards), and left to travel India. After clocking over 8000 kms, mostly on buses, he encountered a business opportunity in the interiors of Kashmir, India in the food business, and dedicated the next 3 years to developing it. By 2010, he had developed it into a $100,000 annual turnover business. But with the collapse of the international markets, and monopolistic practices of the larger players, he had to shut it down. He brings with him invaluable experience in starting, marketing and running a business.
Vishal Mehra is leading Social and Digital marketing efforts at SimpliFlying. A self confessed commercial aviation geek, Vishal has led digital marketing campaigns at leading global agencies for 9 years, before finding his dream job at the intersection of aviation and digital marketing. His interests include Traveling, Technology, Podcasts (long before Serial arrived) and Beer.

Vishal Mehra


 Senior Digital Strategist, SimpliFlying

The Advisors

1_Patrick Murphy_TB
Patrick Murphy
Ex-chairman, Ryan Air

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Donald Schenk
Managing Director, Airline Capital Associates

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Beth Mastre
Senior VP, Sales Boulder Logic Software

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Chris Brogan
Social Media mogul, CEO, New Media Labs

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Robin Speculand
Strategy Implementation expert CEO, Bridges Consulting


Glimpses of SimpliFlying MasterClasses


Airline Marketing Benchmark Reports

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