SimpliFlying

Short & Sweet

Welcome to SimpliFlying, a unique blog that offers insights, hindsights and foresights into the world of airline branding. This blog explores issues that affect airlines all across the world, from full service and premium airlines, to budget carriers - all with the airline brand in mind. The purpose is to have a great discussion on how airlines manage their brands, what they’re doing right, and what they can do better.

About the Author

SimpliFlying is authored by Shashank Nigam, a certifiable aviation geek (he claims he can tell a plane’s model and airline just by staring at it flying overhead - within sight, of course). His global travels at a young age have given him much exposure to a whole spectrum of airlines and piqued his interest so much that he decided to start a blog about them in March 2008.

So, where does branding fit in? There are already a number of blogs about airlines, so Shashank decided to tap on his deep interest brand management and applied it to airlines. He has been a contributing author of “Magic Numbers for Sales Management” (Wiley Winter 2007) and “Measuring Marketing: 103 Key Metrics Every Marketer Needs” (Wiley Fall 2006). He has also been writing commentaries for The New Paper in Singapore for over a year.

Shashank was born and brought up in New Delhi, spent most of his adolescent years in Singapore and currently resides in Boston.

Keep at it!

Even though it can get challenging to write thrice a week (on top of a full-time job!) while maintaining quality, Shashank cherishes the opportunity to share his passion with the world - and that keeps him going. He loves this new hobby of his, since he learns so much preparing for each article, and afterwards reflecting on the comments and feedback. It’s a lot more fun to think about airlines along with others, rather than in isolation.

• Create your own travel map or travel blog
• Visit TripAdvisor.com

Shashank’s TravelMap

Connect

Feel free to get in touch with Shashank, or just say “hello”, by emailing him or through the following means: