New and Updated:
Airline Crisis Guide 2016

In this guide, learn about 6 types of crises airlines must prepare for in this age of social media.
Case studies include Brussels Airport bomb attack (2016), Cathay Pacific CX884 diversion (2015), AirAsia Indonesia QZ8501 crash (2014) and more.

About the Guide

Produced by SimpliFlying, this guide explores 6 types of airlines crises to prepare for in this age of social media.

  1. Accidents
  2. Incidents
  3. Terrorism (real or presumed)
  4. Natural Disasters
  5. IT Malfunctions
  6. PR Disasters

Look out for additional tips and guidelines in the airline crisis guide!

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Case Studies

Each airline crisis type is accompanied by a recent real-world case study:

  • Brussels airport bombing (2016)
  • Cathay Pacific CX884 diversion (2015)
  • AirAsia Indonesia QZ8501 crash (2014)
  • LOT Polish system hack (2015)
  • United Airlines removal of autistic teenager (2015)
  • Cebu Pacific during Typhoon Haiyan (2013)

Each event is assessed in terms of how it had been managed, how the public had reacted and the impact on both the airline and industry.

Level up with SimpliFlying Training

To help airline executives become better prepared for crises, SimpliFlying has prepared a unique curriculum comprising over 20 case studies, high-level discussions and interactive simulation exercises.

GENERAL SYLLABUS

  • Introduction: Understanding the Social Traveller Lifecycle
  • Anatomy of A Crisis: 3 Elements
  • Real-World Airline Case Studies
  • 5 Rules of Crisis Communications
  • Techniques for Monitoring Social Media
  • Group Exercises: Simulations and Insights Exchange

Find out how we can customise to your airline’s specific needs. Please contact us at training@simpliflying.com or check out SimpliFlying Training page www.simpliflying.com/training/

Airlines that have attended SimpliFlying Training:

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