Li Guen

Li Guen

Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. A PR enthusiast, Li Guen returned to SimpliFlying after a stint with Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
Li Guen

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

Aside from sharing some of our takes on recent news in March, SimpliFlying continues to advocate for airlines to engage today’s connected travellers. It is important that airlines do not forget to bring it all back to the organisational business objectives.   Below is where SimpliFlying has shared our take on aviation issues in media

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 1). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here   Today’s

SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more!

SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more!

The first two months of 2014 has seen some exciting moments for SimpliFlying as our CEO, Shashank Nigam, was featured on BBC and Channel News Asia sharing his take on the Singapore Airshow.   In addition to the usual excitement around airplane deals, this year’s Singapore Airshow explored aviation from interesting angles including how can

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

Earlier this December, SimpliFlying published a list of key findings from a recent survey, Airport Social Media Outlook 2013/ 2014, conducted with close to 50 global airports regarding their resource allocation to social media as well as their outlook for the next year.   Several differences had been noted between airports on North America versus

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

“The SimpliFlying Awards winners exemplify the spirit of innovation and demonstrate a deep understanding of their customers – being able to link their social media efforts to key business goals like customer service and loyalty. It is an exciting time ahead for travel brands.” November has always been a special month on the SimpliFlying calendar

A tweeting plane to celebrate Royal Brunei Airline’s first 787 Dreamliner

A tweeting plane to celebrate Royal Brunei Airline’s first 787 Dreamliner

This morning, Royal Brunei Airlines set forth on its first commercial Boeing 787 Dreamliner flight, flying in from Brunei into Singapore’s Changi Airport. The national carrier of Brunei is the first airline in the Southeast Asia region to receive and fly its very own 787. A timely milestone for Royal Brunei Airlines, you could say.

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue of Airport World magazine. Airport Marketing Exchange is a new regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. In alternate issues, a special report will feature

SimpliFlying in The News – September 2013: Aviation Marketing Insights in BBC, Daily Mail, Business Standard, News.com.au and more!

SimpliFlying in The News – September 2013: Aviation Marketing Insights in BBC, Daily Mail, Business Standard, News.com.au and more!

“Airport marketing is waking up to the immense opportunities in today’s age of ‘connected travellers’. These travellers, ever more hungry for new experiences, like to carry their living room with them as they travel – a smartphone, an iPad, a laptop.” In fact, it seems carrying their living room with them is just a small

SimpliFlying in The News – August 2013: Aviation Marketing Insights in NTV Kenya, Airport World, FTE and more!

SimpliFlying in The News – August 2013: Aviation Marketing Insights in NTV Kenya, Airport World, FTE and more!

“The exchange between leading figures in airport marketing will shed light latest trends and innovations, by hearing about the success of airport marketing, directly from the airport — combined with SimpliFlying’s own leading opinions, that continue to question, inspire and reinvent global airport brands.”   SimpliFlying is partnering with Airport World to put together in the

SimpliFlying in The News – July 2013. AAP, Airport World, San Jose Mercury News and more!

SimpliFlying in The News – July 2013. AAP, Airport World, San Jose Mercury News and more!

“Unfortunately, Asiana Airlines, with the world’s eyes set on it, was slow to respond and was far from satisfying the insatiable need.”   This month, one particular incident gripped travellers and airline brands around the world – the Asiana Airlines crash at San Francisco International Airport. To bear in the mind the learnings from this

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