Posts by Li Guen

“The social era may be frightening for an industry that has traditionally held firm control over marketing and operations, but it has also given airlines the unique opportunity to understand what drives customer actions better than ever before,” as Qatar Today Magazine picked out from one of SimpliFlying’s earlier articles.   This unique opportunity presented …. continue reading →

Note: Originally posted on The Aviation Writer, this article was written by Robeel Haq, author of the blog, and former editor of Aviation Business. Robeel is now working at Etihad Airways.   Old-fashioned airline marketing tactics aren’t enough to engage the ‘connected traveller’ – here’s five reasons why! I’ve been having an interesting discussion with my friend Shashank …. continue reading →

The real test of aviation marketing and communications is in how the airlines and airports respond in times of crises. This month, Helsinki Airport and JetBlue, SimpliFlying Award for Best Airport on Social Media and SimpliFlying Hero in 2012 respectively, were picked out as stalwarts in engaging the modern connected travelers of today. On the …. continue reading →

SimpliFlying and Airport Council International collaborate on training Like any start-up, SimpliFlying has come a long way from its humble beginnings, today having worked with over 30 leading airports and airlines around the world on customer engagement strategy. Today, we are very proud to announce a training alliance with Airport Council International (ACI) to help …. continue reading →

  The topic of customer experience in the airline industry captures more interest in the mainstream media as the Huffington Post and Fox News respectively picked up on Etihad’s global TV campaign and the soaring trend trend of airline customers using Twitter to fast track their feedback. In the latest issue of Low Cost &Regional …. continue reading →

Editor’s Note: This article is featured in Low Cost & Regional Airline Business (April 2013 Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. To download a soft copy of the full article, please see here.    Billboards are no longer enough to attract well-connected travellers. Social media and the internet have moved the goalposts – and …. continue reading →

*Editor’s note: The poll has closed. An interview blog post with the winner of SimpliFlying Heroes for March 2013 will follow shortly.   SimpliFlying Heroes – Recognizing the most social-savvy Airlines and Airports Over the last couple of years, SimpliFlying Heroes has proven hugely successful. To date, we have profiled 16 airline stalwarts who have …. continue reading →

This February, in addition to sharing our insights on engaging the Connected Traveler for airlines to improve branding and revenue opportunities, our CEO, Shashank Nigam was invited by two major media outlets; Channel News Asia (read here), to give his take on SIA’s earnings outlook and on keeping up its premium offerings and looking for partnerships …. continue reading →

Last night, BalticMiles, the multi-partner loyalty program associated with airBaltic, and a SimpliFlying Client, was awarded the Global Innovation in Technology Award at Loyalty 2013 for its BalticMiles Brainstorm initiative. This loyalty program was the world’s first to have a membership tier that is crowdsourced from ideas received on social media via the Facebook app …. continue reading →

Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the likes of its Oneworld partners Qantas and Malaysia Airlines, is big online, especially among travelers. Its award-winning marketing initiative, Quality Hunters, was hugely successful, And …. continue reading →