Li Guen

Li Guen

Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. A PR enthusiast, Li Guen returned to SimpliFlying after a stint with Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
Li Guen

AIRPORTS – SimpliFlying Awards for Excellence in Social Media Airports 2014

AIRPORTS – SimpliFlying Awards for Excellence in Social Media Airports 2014

SimpliFlying Awards 2014 for Airports SimpliFlying researches over 600 airlines and airports every 60 days and airport marketing is certainly picking up pace in recent years. The SimpliFlying Awards for Excellence in Social Media Airports 2014 honour airports that push the frontier of innovative marketing in this age of connected traveller. Key Dates: Shortlisted airports will be announced on Aug

SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

The world was shaken this month when MH17 flight was shot down when flying over a conflict zone in Ukraine. This was the second mega crisis that Malaysia Airlines had to deal with in less than four months. As the investigations go on to uncover facts of the incident, many in aviation industry are contemplating what will happen

SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more!

SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more!

Our CEO, Shashank Nigam, spoke at a star-studded SITA summit earlier this month, on the future of social media for airlines, alongside Eash Sundaram, CIO of JetBlue Airways and Susana Brown, MD of Operations Technologies at American Airlines who delved into their social media strategy. This spurred an interesting article by Marisa Garcia, “Airlines: Is

Airport Marketing Exchange: Changi’s Success With Connected Travellers #airportmarketingX

Airport Marketing Exchange: Changi’s Success With Connected Travellers #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 4). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here Beyond meeting travellers’ expectations

SimpliFlying in The News – April 2014: Aviation Marketing Insights in USA Today, Airport World and more!

SimpliFlying in The News – April 2014: Aviation Marketing Insights in USA Today, Airport World and more!

In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market? This is one of the many questions we tackle with our column in Airport World magazine, Airport Marketing Exchange. The most recent April/ May issue consists of a double treat from SimpliFlying. In addition to #AirportMarketingX, we explore

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

Aside from sharing some of our takes on recent news in March, SimpliFlying continues to advocate for airlines to engage today’s connected travellers. It is important that airlines do not forget to bring it all back to the organisational business objectives.   Below is where SimpliFlying has shared our take on aviation issues in media

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 1). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here   Today’s

SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more!

SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more!

The first two months of 2014 has seen some exciting moments for SimpliFlying as our CEO, Shashank Nigam, was featured on BBC and Channel News Asia sharing his take on the Singapore Airshow.   In addition to the usual excitement around airplane deals, this year’s Singapore Airshow explored aviation from interesting angles including how can

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

Earlier this December, SimpliFlying published a list of key findings from a recent survey, Airport Social Media Outlook 2013/ 2014, conducted with close to 50 global airports regarding their resource allocation to social media as well as their outlook for the next year.   Several differences had been noted between airports on North America versus

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

“The SimpliFlying Awards winners exemplify the spirit of innovation and demonstrate a deep understanding of their customers – being able to link their social media efforts to key business goals like customer service and loyalty. It is an exciting time ahead for travel brands.” November has always been a special month on the SimpliFlying calendar

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