Li Guen

Li Guen

Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. A PR enthusiast, Li Guen returned to SimpliFlying after a stint with Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
Li Guen

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

Social Media for Airlines: Now and Tomorrow Social media marketing has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and where they should be in leveraging social media to achieve business goals. Conducted since 2010, SimpliFlying Airlines Social Media Outlook Survey has

SimpliFlying In The News – Aug & Sep 2014: Aviation Marketing Insights in NPR, NYC Aviation, Travel Daily News & more!

SimpliFlying In The News – Aug & Sep 2014: Aviation Marketing Insights in NPR, NYC Aviation, Travel Daily News & more!

Each year, September marks a special month on the SimpliFlying calendar as this is when we celebrate the spirit of social media excellence within the airline industry, through the SimpliFlying Awards. This year, we saw views and participation from over 170 cities around the world for the awards. Most importantly, there was a plenty of

Airport Marketing Exchange: Delivering A Better Airport Experience Via Crowdsourcing Ideas

Airport Marketing Exchange: Delivering A Better Airport Experience Via Crowdsourcing Ideas

Editor’s Note: This is a repost of the article by SimpliFlying on Airport World online here. Crowdsourcing, put simply, is the seeking of ideas, opinions, solutions or feedback from large audiences. While this can also be done offline, the existence of social platforms has made it very simple and easy to instantly reach out to

Airline Branding Basics: Q&A with SimpliFlying’s Li Guen

Airline Branding Basics: Q&A with SimpliFlying’s Li Guen

As head of communications and marketing at SimpliFlying, Li Guen conducts industry research that helps airlines stay ahead of the marketing curve. In a Q&A with Sparksheet@APEX, she shares her take on the promises and pitfalls of airline branding in the digital age. Read the original article here   One of the major changes in the

SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

The world was shaken this month when MH17 flight was shot down when flying over a conflict zone in Ukraine. This was the second mega crisis that Malaysia Airlines had to deal with in less than four months. As the investigations go on to uncover facts of the incident, many in aviation industry are contemplating what will happen

SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more!

SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more!

Our CEO, Shashank Nigam, spoke at a star-studded SITA summit earlier this month, on the future of social media for airlines, alongside Eash Sundaram, CIO of JetBlue Airways and Susana Brown, MD of Operations Technologies at American Airlines who delved into their social media strategy. This spurred an interesting article by Marisa Garcia, “Airlines: Is

Airport Marketing Exchange: Changi’s Success With Connected Travellers #airportmarketingX

Airport Marketing Exchange: Changi’s Success With Connected Travellers #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 4). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here Beyond meeting travellers’ expectations

SimpliFlying in The News – April 2014: Aviation Marketing Insights in USA Today, Airport World and more!

SimpliFlying in The News – April 2014: Aviation Marketing Insights in USA Today, Airport World and more!

In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market? This is one of the many questions we tackle with our column in Airport World magazine, Airport Marketing Exchange. The most recent April/ May issue consists of a double treat from SimpliFlying. In addition to #AirportMarketingX, we explore

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

Aside from sharing some of our takes on recent news in March, SimpliFlying continues to advocate for airlines to engage today’s connected travellers. It is important that airlines do not forget to bring it all back to the organisational business objectives.   Below is where SimpliFlying has shared our take on aviation issues in media

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 1). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here   Today’s

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